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Stuckey's Route to Success: Brand Resilience and Road Trips, with Stephanie Stuckey
Manage episode 390442692 series 3196379
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Welcome back to the Build Your Success Podcast. I'm your host Brian, and in this episode, we're going into an inspiring comeback story with Stephanie Stuckey, an attorney and former Georgia State Representative, who breathed new life into her family's business, a beloved roadside retail chain.
Today, Steph shares with us the emotional rollercoaster of reviving a fading brand, and how she leveraged the power of nostalgia and people's deep emotional connection to Stuckey's to turn around the company. We’ll hear how she aims to bridge the gap between generations and make the road trip experience memorable once again.
Steph's story is one of passion, perseverance, and the power of a community, as she engages in conferences, events, and tradeshows, not just to share the Stuckey story, but to fuel her energy through interactions and learning from other entrepreneurs.
Get ready to be motivated and even pick up a few strategies that you can apply in your own pursuits. Let's get into the episode
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