ICE Isn't Dead at Mazda! New EVs To Include Sportster? | UK MD Shares Inside Line

Brown Car Guy

Mazda is bucking trends! Check out my exclusive podcast with Jeremy Thomson, Managing Director of Mazda UK. In this interview Jeremy gives us the inside line on Mazda's bold two-pronged strategy, balancing the advancement of electric vehicles (EVs) with a continued commitment to the internal combustion engine (ICE). He explains the challenge of the ZEV Mandate (Vehicle Emissions Trading Schemes Order) in the UK, requiring 22% of new cars sold to be EVs, and how Mazda will meet the demands despite only having one EV on sale for now. Turns out there's more flexibility in the ruling that we initially thought - but only for a short period! From the anticipation around new EVs, potentially including a sporty model, to continued investment and development of ICE vehicles for improved efficiency and emissions, as well as the potential of alternative fuels, this is a conversation you won't want to miss! What We Cover: - Mazda's Vision for the Future: How Mazda is innovating to embrace electric vehicles while keeping the internal combustion engine alive. - Exciting New Models: Jeremy hints at what's next for Mazda, including a potential new EV sports car - as 'Mazda will always want to be in the space occupied by the world's best-selling roadster, the MX-5'. - How AI might help to reconnect us with our cars About Jeremy Thomson: With 35 years in the automotive industry, Jeremy Thomson has been at the helm of Mazda UK as the Managing Director, steering the brand through innovative waters. His insights into the future of car manufacturing and Mazda's unique position in the industry offer a rare glimpse into the automotive world's next chapter. #Mazda #ElectricVehicles #AutomotiveInnovation #JeremyThomson #CarIndustry #EVsVsICE #MazdaEV #InternalCombustionEngine #AutoTrends #FutureCars #MazdaSportsCar #CarTechnology #SustainableDriving #AutomotiveFuture #DrivingInnovation Get my debut novel (perfect for petrolhead bookworms) 'The ULEZ Files' here https://amzn.eu/d/jhADkOt Please subscribe/follow YouTube: https://www.youtube.com/browncarguy?sub_confirmation=1 And follow all my channels https://linktr.ee/browncarguy If you enjoy my content, there are really easy ways to show your support Channel membership: https://www.youtube.com/browncarguy/join Buy me a Coffee! https://ko-fi.com/browncarguy Patreon - https://www.patreon.com/BrownCarGuy 🙏🏽☺️ Big Thanks to CraftLab (https://www.CraftLab.my) Design5IT Tom Conway-Gordon (instagram.com/tconwaygordon/) Marc Waddell (twitter.com/elocutus55) Shaheer Hakki Reza Adil (Instagram.com/Alizarde.Cigars/) Mohammed Qasim (wehms.com) Salman Hussain (instagram.com/szhus13/) TheCaffeineGTShop (caffeinegt.com) Muhammad Ali Haji (instagram.com/behindthewheel.life) Please subscribe to my channel for more videos like this - and make sure you hit the bell icon to switch on notifications. --------------------------- Brown Car Guy