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John Collins 'The business of value-led content marketing at Intercom & beyond'
Manage episode 349172720 series 3235472
Contenido proporcionado por Gerry Scullion and This is HCD - Human Centered Design Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Gerry Scullion and This is HCD - Human Centered Design Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
I recently caught up for coffee with John Collins, also based in Dublin, and the former Director of Content for Intercom and now an independent consultant working in content marketing for businesses around the world.
In this conversation we chat about the role of Content Marketing vs Product Marketing and chat about the massive growth of Intercom over the 7 years that John was there. I put John on the spot (you’re welcome John!) and asked him for the 5-key learnings during this period and also the things that they did that led the business to generating over 1/4 million business leads in that time.
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