Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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The Harsh Truth: Why Only 1% Succeed in Business (And How to Join Them)
Manage episode 471899027 series 2982175
Contenido proporcionado por Melissa Rose and Melissa Rose - SEO Expert for Local Business. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Melissa Rose and Melissa Rose - SEO Expert for Local Business o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Success isn’t about luck—it’s about action. In this episode, I’m breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle.
If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels, this episode is your wake-up call. No fluff, no sugarcoating—just real talk and practical strategies you can apply today.
And if you’re craving more support, accountability, and straight-up strategy, Level UP: Your Business, Your Life is where the real magic happens. Inside this mastermind-style group, we dive deep into marketing, mindset, and leadership—while also making sure your life isn’t sacrificed for your business. Because success should feel good, not just look good.
🎧 Tune in now and let’s get to work!
Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.
Love today’s podcast? 🙌
- Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
- Leave us a rating and review on Apple Podcast!
- Also, if you haven’t done so already, follow the podcast.
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
262 episodios
CompartirManage episode 471899027 series 2982175
Contenido proporcionado por Melissa Rose and Melissa Rose - SEO Expert for Local Business. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Melissa Rose and Melissa Rose - SEO Expert for Local Business o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Success isn’t about luck—it’s about action. In this episode, I’m breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle.
If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels, this episode is your wake-up call. No fluff, no sugarcoating—just real talk and practical strategies you can apply today.
And if you’re craving more support, accountability, and straight-up strategy, Level UP: Your Business, Your Life is where the real magic happens. Inside this mastermind-style group, we dive deep into marketing, mindset, and leadership—while also making sure your life isn’t sacrificed for your business. Because success should feel good, not just look good.
🎧 Tune in now and let’s get to work!
Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.
Love today’s podcast? 🙌
- Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
- Leave us a rating and review on Apple Podcast!
- Also, if you haven’t done so already, follow the podcast.
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
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Brick and Mortar Visibility
Want more clicks, customers, and credibility? It’s time to level up your Google Business Profile—starting with your photos. In this short and powerful episode, I’ll walk you through exactly how to use photos to build trust, boost SEO, and become the no-brainer choice in your community. You’ll learn: ✅ What types of photos to upload (and what most business owners miss) ✅ The #1 mistake people make with Google updates ✅ How to use geo-tagging to get found by more local customers ✅ My go-to strategy for keeping your listing fresh and optimized 📸 Photos aren’t just pretty—they’re powerful. Let’s use them strategically. 🎁 Grab the full (and totally free) Google Business Profile Workshop at brickandmortarvisibility.com → Click “Work With Me” to get instant access. Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
Are You Missing Out on Local SEO? Create a Referral Program That Drives Business Spring cleaning isn’t just for your closets—it’s time to freshen up your marketing strategy, too! And if you’re not intentionally using referrals to drive your local SEO , you’re leaving money on the table. Referrals are the easiest, warmest leads you’ll ever get , but hoping for them isn’t a strategy. You need a system that turns happy customers into your biggest brand ambassadors— online and offline . In this episode, we’re diving into: ✨ How to build a referral program that actually works (without feeling pushy). ✨ The secret weapon for local SEO (hint: Google Reviews = public word-of-mouth). ✨ Easy ways to track & reward referrals —so customers keep spreading the love. ✨ Why referrals + SEO are a cash-flow GOLDMINE for brick-and-mortar businesses. This isn’t just about getting more customers—it’s about creating a business that grows effortlessly . Ready to make it happen? Hit play now! 🎧💥 Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn’t have to do it all alone? Enter brand ambassadors —your secret weapon for getting your biz in front of more people without adding to your already overflowing to-do list. In this episode, we’re breaking down three game-changing ways to use brand ambassadors to grow your local business (without cringing at the word "influencer"). Whether it’s showcasing loyal customers, partnering with a community rockstar, or tapping into local networks like your chamber of commerce—this is a strategy you don’t want to sleep on. Plus, I’ve got a free Brand Ambassador Checklist so you can take action right away. Ready to work smarter, not harder? Hit play! 🎧🔥 Referred podcasts: Be the Only Option in Town: Mastering Referrals with Stacey Brown Randall Your download: https://www.msmelissarose.com/ambassador Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
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Brick and Mortar Visibility
Success isn’t about luck—it’s about action. In this episode, I’m breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle. If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels, this episode is your wake-up call. No fluff, no sugarcoating—just real talk and practical strategies you can apply today. And if you’re craving more support, accountability, and straight-up strategy, Level UP: Your Business, Your Life is where the real magic happens. Inside this mastermind-style group, we dive deep into marketing, mindset, and leadership—while also making sure your life isn’t sacrificed for your business. Because success should feel good, not just look good. 🎧 Tune in now and let’s get to work! Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
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Brick and Mortar Visibility
🎯 Stop Guessing: What to Write About in Your Blog Feeling stuck on what to blog about next? You’ve answered your most common FAQs, highlighted your services… but now what? In this episode, I’m sharing a powerful strategy that can take your blog (and your business) to the next level: Going deeper on your individual offerings. I'll walk you through: ✅ Why featuring specific products or services drives BIGGER results ✅ How I realized my 2-year-old dance classes were struggling—and the simple marketing shift I made to fix it ✅ Easy steps to create blog content that attracts your dream clients If you’re ready to create content that works for you and fills the gaps in your marketing, this episode is a must-listen. 🎧 Tune in now and learn how to write blog content that boosts visibility, builds trust, and gets results! Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
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Brick and Mortar Visibility
🎙️ A Little Detour: Life, Business & The Advice I Give on Divorce We usually dive deep into all things visibility—Google Business Profile, SEO, and marketing strategies to get your business seen. But today, I’m taking a scenic route. I’ve been reflecting a lot on where I want Brick and Mortar Visibility to go in 2025. And as I take my morning walks, I’ve been documenting my thoughts—big, small, and sometimes totally unexpected. So for the next few weeks, I’m sharing these reflections right here on the podcast as a single mom who owns a brick and mortar business. Today is Day 17, and I found myself thinking about a question I’ve been asked many times: What advice would you give to someone contemplating divorce? I know—this feels like a hard left from marketing. But as brick and mortar business owners, we aren’t just our business. We are partners, parents, and sometimes, we become co-parents. And after walking this road myself—five kids under 11, fifteen years of marriage—I’ve learned a thing or two. So if you’ve been here, or you know someone who has, I’d love for you to share this episode and drop your own words of wisdom. Because no matter the journey, we learn best when we learn together. 🎧 Listen in, reflect, and let’s talk. Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
Ever feel like your blog posts are just sitting there, collecting digital dust? You’re not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business. In this episode, I’m sharing 5 simple, powerhouse tips to make your blog posts work long after you hit publish: 🧠 Start with Client Questions: Write blog posts that answer the exact questions your ideal clients ask. (Hint: Google loves this!) 📩 Email Gold: Are you emailing your list with your blog goodness every time? What about when people inquire for your services? When responding to inquiries, link a relevant blog post for extra value and longer engagement. 📲 Social Media Magic: Repurpose blog content into posts, carousels, and yes—even your Google Business Profile updates! 🔗 FAQ Power Move: Link your blogs to your website’s FAQ section for easy, SEO-friendly navigation. 🎯 Share & Repeat: The secret sauce? Make blog sharing a habit—not a one-and-done event. Your blogs can help position you as THE go-to expert —so let’s dust them off and put them to work! 💥 🎧 Tune in now! 💬 Ready to go even deeper? DM me “Level UP!” to learn more about our mastermind where we make brick-and-mortar businesses the ONLY option in town. Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
Holy cats, Google—WHAT. THE. ACTUAL. 😡 If you’ve noticed your hard-earned Google reviews disappearing , you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility. The good news? Google is on it. They’ve promised these reviews aren’t gone —just temporarily MIA while they fix the issue. But here’s the deal: this isn’t the first time, and it won’t be the last. That’s why in today’s episode, I’m breaking down three things you NEED to do right now to protect your Google reviews and make sure you’re not left scrambling the next time something like this happens. 🔥 Don’t wait—press play, take action, and let’s keep your business visible! And hey—if this episode helped you, leave me a review on Apple Podcasts (ironically, it won’t disappear there! 😉). Other Podcasts: A Refresh on Google Reviews on your Google Business Profile: How they can get your Dance Studio seen further! Need More 5 Star Google Reviews? Craft Exceptional Client Experiences Consistently with Samantha Irwin and Watch Your Google Reviews Soar Why Responding to Google Reviews is Crucial for Your Dance Studio's SEO and Reputation - Mastering Excellence with Your Google Business Profile "Great Job" doesn't create Great SEO. Let's get our Reviews to Create Killer SEO so more and more people can find you first! How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
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Brick and Mortar Visibility
Ever feel like your business is stuck in a visibility slump? Maybe your marketing isn’t working, foot traffic is slow, or a competitor just opened nearby. It’s frustrating, but here’s the truth: your greatest setbacks are actually a setup for your comeback. In this episode, I’m sharing how to shift your mindset and take strategic action when things aren’t going your way. Inspired by the Super Bowl and the struggles of the Kansas City Chiefs, we’ll break down three key steps to recover from a business visibility setback: ✅ Pause & Assess – What’s really happening? Are you relying too much on referrals? Is your Google Business Profile out of date? Are you marketing consistently? ✅ Get an Outside Perspective – Sometimes, we’re too close to see what’s missing. A mentor, business coach, or mastermind group ( hello, Level UP! ) can help you pinpoint what’s not working. ✅ Reframe & Take Strategic Action – Instead of feeling stuck, take one small, intentional step forward. Update your GBP, ask for new reviews, optimize your website—these small moves lead to big wins. Every business faces setbacks, but the ones that thrive are the ones that adapt and come back stronger. What’s one thing you can do today to boost your visibility? DM me or join the Level UP Mastermind —because we don’t do business alone! 👉 If this episode helped you, do me a favor— leave a review on Apple Podcasts! It helps other brick-and-mortar business owners like you get the strategies they need to stand out. 🎧🔥 Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
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Brick and Mortar Visibility
We’ve all been there—staring at a cash flow crunch and feeling desperate to try everything to bring in revenue. But what if the secret isn’t doing more, but doing less with purpose ? In this episode, I’m sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many services and struggling to make it work. He needed cash fast but wasn’t sure where to start. With the support of the mastermind, we helped him: ✅ Narrow his focus to just three core offerings for clarity and impact. ✅ Introduce price anchoring with a high-ticket option (spoiler alert: it worked!). ✅ Shift his mindset and reconnect authentically with past clients, setting him up for a thriving season. In just 30 days, his business—and his outlook—completely changed. If you’re feeling stuck or unsure about your next move, this episode is packed with actionable tips and motivation to help you simplify, focus, and create results. 🎧 Tune in now to hear how small shifts can create big wins! Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
Have you ever wondered how to build trust, showcase your expertise, and dominate your local market? In this episode, we’re diving into the world of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and breaking down how these principles can take your small business to the next level. I’ll share how Google uses E-E-A-T to evaluate online content and why trustworthiness is the ultimate game-changer for your business. Plus, I’ll walk you through real-life examples from my own dance studio to show you how to apply these principles in a practical, impactful way. You’ll discover: ✅ How to showcase your unique experience to build a relatable brand. ✅ Tips for demonstrating your expertise and boosting credibility. ✅ Strategies for establishing authority through reviews, partnerships, and content. ✅ Actionable steps to create a secure, trustworthy online presence. Whether you’re looking to attract more clients, improve your SEO, or simply strengthen your reputation, this episode is packed with insights you can implement right away. 🎧 Tune in now and learn how to build a business that not only stands out but also stands strong! 👉 Don’t forget to share your favorite takeaway in the comments or tag me on social media—I’d love to hear how E-E-A-T is transforming your business! Your GO-TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
Today’s episode is extra special because I’m sharing a personal milestone that’s been years in the making. 💥 I just bought my very first car… with cash! 🚗💰 As a small business owner, you know the struggle of managing cash flow. One minute you’re flush, the next, you’re wondering how to make it through the month. Sound familiar? Trust me, I’ve been there! Clients paying late, surprise expenses, and that never-ending hustle—it’s enough to drive anyone crazy. But then, I discovered Profit First by Mike Michalowicz, and WOW—game changer! This simple, practical system helped me take control of my finances, stop the constant juggling, and finally start paying myself first (just like my dad always said). In today’s episode, I’m spilling all the details on how Profit First transformed my business, my mindset, and my life. I’ll walk you through how I implemented it, the challenges I faced, and the amazing results I’m seeing today. If you’ve ever felt like you’re working hard but not seeing the financial freedom you deserve, this one’s for you. Tune in and learn how to get your money working for you—so you can hit those big life goals, just like I did! 🎧 Ready to get your finances in check? Hit play now and let’s do this! Your GO -TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
Hey there, fabulous business owner! 🎉 It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease. Here’s what we’ll cover: Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive them straight to your door. Optimizing Your Products in Google Business Profile: I’ll show you how to showcase your most profitable and popular products or services right in your GBP, giving you an edge over the competition. Using Keywords That Convert: Discover how to find and use the exact keywords your perfect clients are searching for, making sure you’re the business they choose. Sound like a lot? Don’t worry, I’m breaking it down step by step. Plus, I’ve got a FREE Google workshop lined up to help you master it all. Let’s make 2025 your best year yet! 🚀 Your GO -TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
As the final episode of 2024 approaches, I want to leave you with one powerful question: What was the best decision you made this year? This simple yet profound question has been a game-changer for me, providing clarity and confidence about what truly needs to continue in my life and business. In this episode, I won’t be doing a "best of" recap or a roadmap for 2025. Instead, I’ll share the behind-the-scenes journey of Brick and Mortar Visibility throughout 2024. It’s been a year of significant challenges and transformative decisions. I’ll walk you through the struggles I faced, the pivotal choices I made, and how those choices led to another record-breaking year. The milestones achieved this year weren’t just about hitting numbers; they were about building momentum, resilience, and alignment with my vision. These decisions have set the stage for 2025, a year I approach with deep gratitude and anticipation for even greater growth and impact. Take some time to reflect on your best decision of the year. Let it inspire you as you plan for what’s next. Here’s to making bold choices and celebrating every step of the journey. Your GO -TO LINK for all things Melissa Rose -: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
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Brick and Mortar Visibility
1 SEO Meets Strategy: Joanna Sapir on Avoiding Burnout and Building Long-Term Client Relationships 25:10
If you’ve ever felt stuck in the hustle of chasing one-off clients or unsure how to transition from practitioner to empowered business owner, this episode is for YOU. 🎯 Today, we’re stepping away from SEO (don’t worry, your Google Business Profile is still thriving!) to welcome a returning guest expert, Joanna Sapir , who’s here to help you build a business that works for you—not the other way around. Joanna is a business strategist for holistic practitioners and wellness pros, known for helping them implement systems that attract long-term clients, create steady cash flow, and avoid burnout. In this conversation, we dive into: ✨ Why so many practitioners fall into the "freelancer trap" and how to climb out of it. ✨ The essential skills you need to confidently lead your business (yes, leadership is a skill!). ✨ What to do if you’re amazing at your craft but feel clueless about running a business. 💡 Plus, grab Joanna’s free gift: Three Powerful Systems that will Transform Your Practice . A bit about Joanna: She’s a teacher turned business strategist, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast. Whether she’s on the gym floor or coaching wellness professionals, Joanna’s mission is to help practitioners serve their clients deeply while creating sustainable, thriving businesses. 👉 Tune in now and learn how to build a business that fuels your purpose AND pays the bills. Learn more about Joanna at joannasapir.com . Past podcast episode with Joanna Your GO -TO Link for all Melissa Rose -related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast! Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership . Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.…
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