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Succession Planning: What's the Role of Sales and Marketing?
Manage episode 442774287 series 3555562
Contenido proporcionado por John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Leadership transition is a major brand milestone and a cultural crossroads.
So what role does sales and marketing play?
In this episode, John and Mark explore how sales and marketing both support succession planning and leadership transition. In this conversation, you'll learn:
- Why it's important to expose young team members to sales and marketing early in their careers
- How practice, failure, and learning play a pivotal role in developing the next generation's sales acumen and business skills.
- The impact of a firm’s marketing and branding strategy during leadership transitions
- Techniques for democratizing expertise within the firm to reduce over-reliance on individual leaders and shield the organization from turnover risks.
- The significance of systematizing the business development process
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com
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