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7 Cognitive Biases That Shape New Business Development
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Contenido proporcionado por John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquà https://es.player.fm/legal.
Your decisions are influenced by natural psychological forces.
Whether that's deciding on which coffee size to select, or which firm to work with... cognitive bias is at play.
On this episode of Breaking BizDev, John and Mark share 7 cognitive biases that shape new business development, and share how you can use them to help buyers make better, more informed decisions:
- Anchoring
- Messenger Effect
- Loss Aversion
- Social Proof
- Decoy effect
- Pain of paying
- Optimism Bias
Here are some additional resources mentioned on this episode:
- Daniel Kahneman and his book Thinking, Fast and Slow.
- The team at The Decision Lab and their extensive library of cognitive biases, heuristics, and insights.
- Melina Palmer the host of The Brainy Business podcast and consultancy.
- Katelyn Bourgoin 🧠author of the Why We Buy newsletter and nearly endless other bits of wisdom.
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com
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