))
A Revenue-Centric Approach to Firm Strategy
Manage episode 404045347 series 3555562
Contenido proporcionado por John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
"Strategic planning" is an oxymoron. Strategy and planning are two different things. In this episode, Mark and John beat this topic up, differentiate between strategy/planning, and offer a revenue-centric lens with which to help with both your strategy and planning efforts.
There are three lenses to look at revenue in order to help define your firm strategy, and ultimately your planning efforts:
- In the previous period/year, where did the revenue come from?
- Right now, what is the potential revenue in the pipeline?
- In the next period/year, where do we want the revenue to come from?
19 episodios
Compartir
