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#227: Breaking into Strategy with John Gibson, Head of Strategy at The Martin Agency
Manage episode 439138437 series 3322458
Contenido proporcionado por Breaking and Entering Media and Entering Media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Breaking and Entering Media and Entering Media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode, we talk with John Gibson, Managing Director and Head of Strategy at The Martin Agency. John offers valuable insights on leadership, collaboration, and how to break into advertising strategy. Plus, get an inside look at the strategy behind Oreo's "Wonderfilled" campaign and how it became a global success.
Connect with John: https://www.linkedin.com/in/johngibson3/
Join our GroupMe of 250+ aspiring advertising professionals for tips, tricks, and advice: https://groupme.com/join_group/102437585/xg5Z5tei
325 episodios
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Manage episode 439138437 series 3322458
Contenido proporcionado por Breaking and Entering Media and Entering Media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Breaking and Entering Media and Entering Media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode, we talk with John Gibson, Managing Director and Head of Strategy at The Martin Agency. John offers valuable insights on leadership, collaboration, and how to break into advertising strategy. Plus, get an inside look at the strategy behind Oreo's "Wonderfilled" campaign and how it became a global success.
Connect with John: https://www.linkedin.com/in/johngibson3/
Join our GroupMe of 250+ aspiring advertising professionals for tips, tricks, and advice: https://groupme.com/join_group/102437585/xg5Z5tei
325 episodios
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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