Writing That Gets Sales with Scott Keyser | Ep 57

Branding Deep Dive with Ahmed Cheema

Today we’re talking to Scott Keyser, the Writing Guy. With the right words you can sell anything — a product, service, idea, or even a belief. But understanding how to formulate the right words is a riddle only few people understand. Scott Keyser is one of those few.

A lifelong lover of the English language, Scott understands the power of words to move, bewitch and persuade. Since 2004 he’s helped over 5000 professionals find their voice, write Human and get the results they want from the words they write.

His clients include The Economist Group, all of the Big Four accounting firms, three international law firms and two barristers chambers.

Scott helped Ernst & Young to double its tender win-rate and increased an international outsourcing company’s tender win-rate from 14% to 71%, after just two days.

He’s the author of two groundbreaking books, winner takes all: on how to double your tender win rate, and rhetorica®. Wanting to share his secret with the world, he’s created a system of 15 persuasive writing techniques. They’re simple and they work.

In this episode we dive deep into why learning to write well is so important, how to find your voice, how to stop writing in passive voice, and much more.

If you’re looking to improve your writing this episode is a must listen.
Key Lessons:

1. Read your writing out loud - this is one of the easiest ways to make sure your writing is good
2. Give yourself permission to write more conversationally - imagine you’re explaining something to a friend. This will bring your voice into your writing

Links:
Write for Results: https://writeforresults.com/
Rhetorica: https://amzn.to/3KP19bz
Winner Takes All: https://amzn.to/3ZM0wDO