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The Wizard of Ads
Manage episode 378019698 series 3474630
Contenido proporcionado por Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Marketers - if you haven't read Roy William's 3-book series, The Wizard of Ads, you're missing a real treat. Mark and Lorraine dive into three of his chapters with topics on: 1) finding your diamond, 2) the perspective of your ads, and 3) whether audience targeting is the holy grail. Learn more about the simple approach Roy takes to creating great advertising.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Capíttulos
1. Intro (00:00:00)
2. Finding Your Diamond (00:04:44)
3. Home Movies - The Perspective of Your Ads (00:13:38)
4. To Target or Not to Target - That is the Question (00:18:45)
5. The Ultimate Opt-Out Button? (00:27:36)
6. Outro (00:31:51)
61 episodios
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