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Obvious Adams and In Search of the Obvious
Manage episode 376693903 series 3474630
Contenido proporcionado por Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Obvious Adams, a short-read pamphlet, has influenced millions across the globe for its obvious principles. Mark and Lorraine talk through the five tests of obviousness and how it influenced Jack Trout's last book, In Search of the Obvious. Learn how positioning is directly related to the five tests of obviousness and why finding a position can be problematic if it doesn't pass the "obvious" sniff test.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Capíttulos
1. Intro (00:00:00)
2. Obvious Adams (00:05:27)
3. In Search of the Obvious (00:32:44)
4. Outro (00:33:53)
61 episodios
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