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How Positioning Impacts All Marketing Disciplines
Manage episode 379240922 series 3474630
Contenido proporcionado por Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week Mark and Lorraine discuss how positioning permeates every single marketing discipline. As a business strategy, positioning should touch every corner of your business, but many marketers give it lip service and execute without a position. Learn why and how the practice of positioning can supercharge your marketing from PR to research and from media planning to investor relations.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Capíttulos
1. How Positioning Impacts All Marketing Disciplines (00:00:00)
2. Intro (00:00:03)
3. The Wienermobile is Back! (00:00:28)
4. 7 CMOs Say Their Children Impact Their Marketing Approach (00:01:23)
5. How Positioning Impacts Public Relations (00:05:27)
6. How Positioning Impacts Research (00:11:22)
7. How Positioning Impacts Media Planning (00:22:44)
8. How Positioning Impacts Investor Relations (00:27:50)
9. Outro (00:31:46)
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