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A Look Back on 50 Years of Advertising - Media Proliferation
Manage episode 396879134 series 3474630
Contenido proporcionado por Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Mark and Lorraine kick off the second season of Brand Shorthand while kicking off the celebration of Innis Maggiore's 50th year in business. The duo takes a look back at the past 50 years of advertising and discuss what has changed, and what hasn't. The first category of change they cover is media proliferation. What used to be dozens of media options is now in the tens of thousands, with no signs of slowing down. What does this mean for the advertiser? What does this mean for the media planner? And how has this impacted the consumer?
Spend 30-ish minutes with Mark and Lorraine to learn more about marketing, advertising, and positioning! Join us on the Brand Shorthand.
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