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A Look Back on 50 Years of Advertising - Experiential Marketing
Manage episode 407200646 series 3474630
Contenido proporcionado por Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week, the positioning duo wonder about the power of AI to do the irrational, emotional, creative task of ideation and creative concepting. MKHSTRY claims to reduce concepting from 6-9 months down to hours. What do our fearless positioning experts think about that claim?!
Next up, Mark and Lorraine cover the rise of experiential marketing. This is more than virtual or in-person events - such as the Barbie Movie's AI generator or Lean Cuisine's #weight this - but much more as we see brands today connect with consumers. Starbucks, Nike, and even some small B2Bs are trying to connect with consumers at the top of Maslow's Hierarchy of Needs.
Spend 30-ish (or 40-ish this time) with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
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