Investing in Yourself: with Branding Expert Robert Smith

Brand Design Masters Podcast

In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health.

Robert shares insights from his latest book 'Stop Looking for Zebras', which guides creative professionals on achieving long-term career success. Key topics include the relevance of human-driven creativity in the face of AI advancements, the significance of networking and mentorship, and strategies for maintaining passion and confidence in the creative industry.

#branddesign #creativecareers #creativity #graphicdesign

Episode Sponsored by:

WIX STUDIO: https://wixstudio.com

ROBERT SMITH

Book: "Stop Looking for Zebras": https://a.co/d/54KQRlP

ThinkSmith Website: https://www.think-smith.com/

00:00 The Best Investment for Longevity in the Industry

00:25 Introduction to the Brand Design Masters Podcast

00:42 Meet Robert Smith: Branding Expert and Author

01:50 The Journey of Writing 'Stop Looking for Zebras'

03:49 Teaching Design: Beyond Technical Skills

08:33 Addressing Self-Confidence in Creative Careers

12:47 The Impact of AI and Automation on Design

17:58 Strategies for Creative Professionals to Stand Out

21:21 Marty Neumeier's Packaging Success

22:32 The Reality Behind Rockstar Designers

23:55 Investing in Yourself Post-COVID

26:35 The Power of Mastermind Groups

27:41 The Importance of Networking

35:45 Recognizing Career Transformations

37:06 Career Goals and Bear Traps

40:28 Conclusion and Final Thoughts

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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.