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138: How Yellow Tail Disrupted an Entire Market
Manage episode 382871013 series 2979385
Contenido proporcionado por Boozy Biddies, Calla Bischoff, Kara Ferreira and Boozy Biddies. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Boozy Biddies, Calla Bischoff, Kara Ferreira and Boozy Biddies o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
We all know it (and maybe love it) – Yellow Tail wine. The biddies talk about how Yellow Tail, out of Australia, was basically invented for the American market. It’s a really interesting story and a tour de force of product development and marketing strategy that changed the wine label game worldwide and the Australian wine industry forever.
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