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138: How Yellow Tail Disrupted an Entire Market
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Contenido proporcionado por Boozy Biddies, Calla Bischoff, Kara Ferreira and Boozy Biddies. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Boozy Biddies, Calla Bischoff, Kara Ferreira and Boozy Biddies o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
We all know it (and maybe love it) – Yellow Tail wine. The biddies talk about how Yellow Tail, out of Australia, was basically invented for the American market. It’s a really interesting story and a tour de force of product development and marketing strategy that changed the wine label game worldwide and the Australian wine industry forever.
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