Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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How to Create Bombshell Brand Names with Alexandra Watkins
Manage episode 375725584 series 1253344
Contenido proporcionado por Amber Hurdle. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Amber Hurdle o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Self proclaimed Chief Executive Boss Lady, Alexandra Watkins, joins me on the podcast today to talk names. What makes a good one, what makes a not-so-good one, and what led her to this niche? Alexandra started her career as an advertising copywriter, fell in love with naming things and quickly switched gears to branding. She eventually created her own agency - Eat My Words, with clients ranging from Amazon to Xerox, and even named one of my favorite drive through guilty pleasures (before my lovely AlphaGal experience) the BACONATOR! Alexandra’s awesome naming insight includes: How the purchase of “monkey tea” led her to a great networking opportunity early in her career When creating a great brand name, think SMILE: Suggestive, Memorable, Imagery, Legs, Emotional To test your brand name’s durability use SCRATCH: Spelling challenge, Copycat, Restrictive, Annoying, Tame, Curse of knowledge, Hard to pronounce Always aim to make names funny and relatable, thereby making them more memorable and attracting your ideal customer Your brand name is your longest lasting investment - make it a welcome mat, not a do not enter sign There are ways to incorporate fun names into your business, even if you cannot change your brand name And guess what?! Alexandra is offering our listeners a special discount for her course: How To Create Super Sticky Brand Names. Make sure to use the Promo Code BOMBSHELL to save $700 and get the course for only $199. Not sure a new name is for you? When working for the Hotel Vitale, Alexandra and her team renamed the wedding services menu, and increased sales by 25%! Interested in how to obtain that kind of impact? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Alexandra Watkins Alexandra Watkins is brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick. She is founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have enjoyed a Wendy's Baconator, you have literally eaten her words. Connect with Alexandra Twitter: twitter.com/eatmywords LinkedIn: www.linkedin.com/in/alexandrawatkins/ Facebook: www.facebook.com/EatMyWordsNames/ Website: http://www.eatmywords.com Podcast: https://eatmywords.com/podcasts-about-brand-names/ Email: alexandra@eatmywords.com Naming Test: https://eatmywords.com/free-name-evaluation-test/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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217 episodios
Manage episode 375725584 series 1253344
Contenido proporcionado por Amber Hurdle. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Amber Hurdle o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Self proclaimed Chief Executive Boss Lady, Alexandra Watkins, joins me on the podcast today to talk names. What makes a good one, what makes a not-so-good one, and what led her to this niche? Alexandra started her career as an advertising copywriter, fell in love with naming things and quickly switched gears to branding. She eventually created her own agency - Eat My Words, with clients ranging from Amazon to Xerox, and even named one of my favorite drive through guilty pleasures (before my lovely AlphaGal experience) the BACONATOR! Alexandra’s awesome naming insight includes: How the purchase of “monkey tea” led her to a great networking opportunity early in her career When creating a great brand name, think SMILE: Suggestive, Memorable, Imagery, Legs, Emotional To test your brand name’s durability use SCRATCH: Spelling challenge, Copycat, Restrictive, Annoying, Tame, Curse of knowledge, Hard to pronounce Always aim to make names funny and relatable, thereby making them more memorable and attracting your ideal customer Your brand name is your longest lasting investment - make it a welcome mat, not a do not enter sign There are ways to incorporate fun names into your business, even if you cannot change your brand name And guess what?! Alexandra is offering our listeners a special discount for her course: How To Create Super Sticky Brand Names. Make sure to use the Promo Code BOMBSHELL to save $700 and get the course for only $199. Not sure a new name is for you? When working for the Hotel Vitale, Alexandra and her team renamed the wedding services menu, and increased sales by 25%! Interested in how to obtain that kind of impact? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Alexandra Watkins Alexandra Watkins is brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick. She is founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have enjoyed a Wendy's Baconator, you have literally eaten her words. Connect with Alexandra Twitter: twitter.com/eatmywords LinkedIn: www.linkedin.com/in/alexandrawatkins/ Facebook: www.facebook.com/EatMyWordsNames/ Website: http://www.eatmywords.com Podcast: https://eatmywords.com/podcasts-about-brand-names/ Email: alexandra@eatmywords.com Naming Test: https://eatmywords.com/free-name-evaluation-test/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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