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Ep #94: The Employer - Student Disconnect with Raven Hartkopf
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We are BACK and coming to you again from the Texas Auto Body Trade Show this week with a mini-episode! For today and the next 2 episodes you will get to hear from some of the amazing speakers that were there and even an attendee that has some great stuff to share. :)
Shops are saying there's no talent and the students are saying there are no jobs...what's the deal? Today we are talking with Raven Hartkopf, the lead collision instructor at Collin College in Texas. She received her associates degree in auto body and now, as a graduate student, she's working on a field problem where she is diving in to what the issue is between students and the auto body shops.
The big takeaway she found is students are wanting shops to work around their school schedule. If the student starts part-time once they are free and done with school they typically stay with that shop and go full time - yet most shops don't offer a part time position!
She has also found there's a disconnect between women who want to do more manual labor feeling uncomfortable going in to a shop. This is a great opportunity for shops to step in to this supportive role!
Another big point is for shops looking to hire someone out of a technical/trade school. DON'T WAIT UNTIL THEY ARE DONE WITH SCHOOL! Most shops have already grabbed up the great talent!
Of 100 shops in Collin County they surveyed 70 shops and students asking:
- what kind of work do they do?
- what the average age is for techs?
- what is important to them?
- salary?
- benefits?
For students:
- age?
- gender?
- how comfortable they feel going into the industry?
- 1st generation student?
- socio-economical status?
- what were they looking for?
What great info!
Reach out to Raven Hartkopf directly.
Raven's Email: rhartkopf@collin.edu
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
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