Small Following, Big Money: How Joseph Made $22,000 with Only 9k Followers

Blitz Growth With Jack Paxton

Welcome back to the Blitz Growth podcast! In today's episode, we have a special guest, Joseph Rubelli, who is here to share his fascinating journey as an influencer and content creator with a small following but big money.

Joseph is the founder of Rublli Digital and co-founder of Digital Buses, specializing in video content for platforms like Instagram, TikTok, and YouTube. With his expertise in content and video marketing, Joseph has made a whopping $22,000 with just 9k followers.

Today, we dive deep into his secrets for success, including market research strategies, building a loyal community, landing brand deals, and the key differences between celebrity and influencer marketing.

Joseph's story is an inspiring one that proves numbers aren't everything when it comes to social media success. So stay tuned as we unpack Joseph's incredible journey of turning a small following into big money. Let's dive in!

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Discussion questions:

1. What are some key strategies the speaker shared for conducting effective market research in order to understand your audience better?

2. How does the speaker emphasize the importance of building a loyal and engaged audience over simply focusing on the number of followers? Do you agree with this perspective?

3. How does understanding the income range of your audience impact the type of companies you can collaborate with and the prices you can charge? Can you think of any examples?

4. What is the difference between celebrity marketing and influencer marketing? How does this difference affect the approach to building an audience?

5. What role does quality content play in building a successful online presence? How can creators balance authenticity and professionalism?

6. How does engagement play a crucial factor in the success of smaller accounts? What are some strategies the speaker suggests for increasing engagement?

7. What does it mean to build a tribe or community on social media? Why do you think this trend has become so popular?

8. What advice does the speaker offer for content creators looking to negotiate successful brand deals? How can creators demonstrate the value they provide to brands?

9. What are the benefits and threats associated with the new platform, Threads? How do you think this platform will impact the social media landscape?

10. How can content creators treat their craft as a business and learn about the business side of content creation? What steps can they take to monetize their content effectively?

GUEST LINKS

- Name: Joseph Rubelli

- Website: https://www.rubellidigital.com/

RESOURCE LINKS

- Website: blitzgrowth.com

- Course, funnel, & store builder: hyax.com

- Giveaway & contest builder: vyper.ai

- Free marketing courses & guides: jackpaxton.com