If You're at the "Damn it" Stage We Need to Talk!

Billion Dollar Brand with Bill Harper & Bryan Elliott

In this episode Bill and Bryan ask: Are you at the "Damn it" stage? Is your marketing stale? Can't attract new clients? Have trouble getting attention? Struggling to figure out how to be relevant? If so, we need to talk! Case studies include Starbucks vs Duncan; Denny's vs iHOP; Nike vs Tracksmith and much more!
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About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford
Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.
About Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain. He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.
Special Thanks to Our Sponsors!
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