Tech News Briefing is your guide to what people in tech are talking about. Every weekday, we’ll bring you breaking tech news and scoops from the pros at the Wall Street Journal, insight into new innovations and policy debates, tips from our personal tech team, and exclusive interviews with movers and shakers in the industry. Hosted by Zoe Thomas
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Technical interviews about software topics.
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How National Geographic Used Analytics to Become the Biggest Brand on Instagram
Manage episode 243436768 series 1544663
Contenido proporcionado por Big Data Beard. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Big Data Beard o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Move over Justin Bieber, National Geographic is coming through! Thats right, when it comes to Instagram, National Geographic is a pretty big deal. Their total followers exceed some notable celebrities such as Drake, Rihanna, Khloe Kardashian and that’s right, Justin Bieber. With over 118 Million followers, National Geographic is in fact the biggest brand on Instagram. Recorded at Disney’s Data and Analytics Conference, Cory and Brett sit down with National Geographic Partner's own Brad Dancer and Mia Vallo from the Insights, Analytics & Data Strategy team. This team is responsible for overseeing all insights, analytics and business intelligence across National Geographic including social media. Brad and Mia discuss the role that analytics played in becoming the biggest brand on Instagram and the journey that Nat Geo took to get to where they are today. The team talks about some of the challenges, key lessons and best practices to driving platform engagement to the next level.
207 episodios
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Manage episode 243436768 series 1544663
Contenido proporcionado por Big Data Beard. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Big Data Beard o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Move over Justin Bieber, National Geographic is coming through! Thats right, when it comes to Instagram, National Geographic is a pretty big deal. Their total followers exceed some notable celebrities such as Drake, Rihanna, Khloe Kardashian and that’s right, Justin Bieber. With over 118 Million followers, National Geographic is in fact the biggest brand on Instagram. Recorded at Disney’s Data and Analytics Conference, Cory and Brett sit down with National Geographic Partner's own Brad Dancer and Mia Vallo from the Insights, Analytics & Data Strategy team. This team is responsible for overseeing all insights, analytics and business intelligence across National Geographic including social media. Brad and Mia discuss the role that analytics played in becoming the biggest brand on Instagram and the journey that Nat Geo took to get to where they are today. The team talks about some of the challenges, key lessons and best practices to driving platform engagement to the next level.
207 episodios
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Similar a Big Data Beard
Tech News Briefing is your guide to what people in tech are talking about. Every weekday, we’ll bring you breaking tech news and scoops from the pros at the Wall Street Journal, insight into new innovations and policy debates, tips from our personal tech team, and exclusive interviews with movers and shakers in the industry. Hosted by Zoe Thomas
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continue reading
Risky Business is a weekly information security podcast featuring news and in-depth interviews with industry luminaries. Launched in February 2007, Risky Business is a must-listen digest for information security pros. With a running time of approximately 50-60 minutes, Risky Business is pacy; a security podcast without the waffle.
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Technical interviews about software topics.
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continue reading
It's not just Google. This Week in Google hosts, Leo Laporte, Jeff Jarvis, and Paris Martineau, cover all of Big Tech every Wednesday. Listeners tune in for thought-provoking and entertaining conversations about AI, Internet memes, the future of media, and the latest emerging tech. You won't want to miss a minute. Records live every Wednesday at 5:00pm Eastern / 2:00pm Pacific / 21:00 UTC.
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