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Net, lure or spear? A simple framework for your marketing
Manage episode 380639280 series 2604412
Contenido proporcionado por Michael Bromley and Beyond Billables. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Michael Bromley and Beyond Billables o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this week's show, Mike dives into the "Net, Lure and Spear" marketing framework as a way to make better decisions on where you invest your marketing, BD and content investments.
Mike dives into the significance of distinguishing between these three elements when investing time and resources in marketing your business. Net fishing involves broad messaging and brand building, creating a lasting impression. Lure fishing targets specific industry problems with tailored content, while spearfishing is highly focused on individual relationships, often involving personalized communication.
Mike emphasizes the importance of making clear decisions regarding where to allocate time and money within these elements.
100 episodios
Compartir
Manage episode 380639280 series 2604412
Contenido proporcionado por Michael Bromley and Beyond Billables. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Michael Bromley and Beyond Billables o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this week's show, Mike dives into the "Net, Lure and Spear" marketing framework as a way to make better decisions on where you invest your marketing, BD and content investments.
Mike dives into the significance of distinguishing between these three elements when investing time and resources in marketing your business. Net fishing involves broad messaging and brand building, creating a lasting impression. Lure fishing targets specific industry problems with tailored content, while spearfishing is highly focused on individual relationships, often involving personalized communication.
Mike emphasizes the importance of making clear decisions regarding where to allocate time and money within these elements.
100 episodios
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