Shop Owner Q&A - August Better Sign Shop podcast

2y ago 59:49

Contenido proporcionado por Better Sign Shop, Peter Kourounis, Michael Riley, and Bryant Gillespie. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Better Sign Shop, Peter Kourounis, Michael Riley, and Bryant Gillespie o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Instead of riffing on a single topic, we answer three important questions from podcast listeners. If you're a shop owner, you've got answers to these at some point – so listen in and see if you agree with our recommendations.

1. How do you address minimum orders and how to handle the walk-ins requesting $50 lettering/signs? Also how minimums might apply to large accounts that frequently request small orders in between larger orders?

2. How much should you be paying yourself as the owner of a sign shop

3. How can I get new leads for my sign company? What’s worked well for you all?

In this episode, we discuss...

How to address minimum orders (09:13)
The importance of qualifying customers (13:05)
Locking the doors and going appointment only (14:46)
Walk-in customers get shown the door for $50 (16:37)
'Shop minimums' creating poor experiences for customers (19:21)
How to use a minimum order amount to upsell (22:28)
What to do when large accounts need small orders (29:07)
The difference between a large account vs a good account (33:53)
How much should you be paying yourself? (35:08)
Are you a key employee as well as an owner? (38:17)
Importance of having financial experts on your team (42:07)
How can I get new leads for my shop? (43:37)
Who's your customer (46:34)
Using pay-per-click ads (49:04)
Don't ignore face-to-face marketing (51:13)
Rapid-fire takeaways (57:01)

Links from the episode

Sign Shop Talk Facebook Group (https://www.facebook.com/groups/signshoptalk)
Better Sign Shop Mastermind (https://www.bettersignshop.com/sign-shop-mastermind)

Follow the crusty sign guys

Bryant from Better Sign Shop

Michael from Letterbox Sign Design

Peter from Sign Shop Consulting

Sign Shop Consulting Website: https://www.signshopconsulting.com/

Have questions you'd like to hear us answer on the air?
Email us at hey@bettersignshop.com

Interested in being a potential guest on the show?
Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU

29 episodios