How to stand out in a crowded marketplace with Ryan Teague

Better Business Photography Podcast

In this installment, I have a conversation with Ryan Teague, a wedding photographer hailing from the Gold Coast and the creative force behind Feather and Finch Photography. Ryan begins by sharing his journey into the world of photography and then delves into the strategies for distinguishing oneself in a saturated market, whether as a photographer or a creative professional. Throughout this episode, we explore three essential pillars – branding, portfolio development, and marketing – that play a fundamental role in elevating your work above the noise and making it truly stand out.
Some of the questions we go over are:

• What is branding and why is it so important
• How can someone build a brand that sets them apart
• What is the most influential factor of a brand
• Is having a solid portfolio critical to standing out in a crowded marketplace
• How to build a strong portfolio if you don't have one
• Should you mix in different genres of work or leave them separate
• Marketing techniques that help to cut through the noise
• Where to market your work
• Where to focus your marketing efforts if you are time poor
• How to build relationships that generate referrals
• If you should be utilising ads as part of your marketing strategy

Find Ryan at Feather & Finch Photography or follow him on Instagram

This podcast is brought to you by Studio Rolla & presented by Richard Johnston
Follow us on socials @richardjohnstoneducation (education) & @lonelyhunter (photography)
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