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Contenido proporcionado por Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Future of Amazon Marketing Cloud (AMC) With Jack Lindberg & Destaney Wishon

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Manage episode 382403711 series 3378346
Contenido proporcionado por Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes the importance of continuous learning and staying up to date in the ever-changing world of e-commerce. Jack also discusses the challenges and opportunities of using AMC for data analysis and decision-making. He highlights the need for better integration between data producers and data users to ensure that insights lead to actionable strategies. Jack also introduces a new SaaS tool called Noctis that aims to make AMC more accessible and help users generate novel use cases.

Key Takeaways:

  • AMC is a powerful tool for data analysis and decision-making in the Amazon advertising space.
  • The biggest challenge with AMC is the disconnect between data producers and data users.
  • AMC can provide valuable insights for measurement, attribution, and audience targeting.
  • Jack is working on a new SaaS tool called Noctis (https://analyticindex.com/noctis/) to help users generate novel use cases for AMC.
  • The future of AMC lies in user identity resolution, off-Amazon behavior analysis, and shopper profiling.

Follow Jack on LinkedIn

Learn More About Noctis

Follow Destaney on LinkedIn

Learn More About BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

50 episodios

Artwork
iconCompartir
 
Manage episode 382403711 series 3378346
Contenido proporcionado por Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes the importance of continuous learning and staying up to date in the ever-changing world of e-commerce. Jack also discusses the challenges and opportunities of using AMC for data analysis and decision-making. He highlights the need for better integration between data producers and data users to ensure that insights lead to actionable strategies. Jack also introduces a new SaaS tool called Noctis that aims to make AMC more accessible and help users generate novel use cases.

Key Takeaways:

  • AMC is a powerful tool for data analysis and decision-making in the Amazon advertising space.
  • The biggest challenge with AMC is the disconnect between data producers and data users.
  • AMC can provide valuable insights for measurement, attribution, and audience targeting.
  • Jack is working on a new SaaS tool called Noctis (https://analyticindex.com/noctis/) to help users generate novel use cases for AMC.
  • The future of AMC lies in user identity resolution, off-Amazon behavior analysis, and shopper profiling.

Follow Jack on LinkedIn

Learn More About Noctis

Follow Destaney on LinkedIn

Learn More About BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

50 episodios

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