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Reimagining Retail: Why DTC is Working for Some and Not for Others and What Is Its Second Act | May 22, 2024

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Contenido proporcionado por eMarketer. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente eMarketer o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss who's having the most success in the DTC world, whether flip flopping so many times has harmed Nike, and how the cookie deprecation effect has impacted DTC. Then, in the second half, we talk about three strategies for what we’re calling the digitally native vertical brand or DNVB's second act. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Arielle Feger.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us:
advertising@emarketer.com.

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-why-dtc-working-some-not-others-what-its-second-act

© 2024 EMARKETER

Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.

  continue reading

459 episodios

Artwork
iconCompartir
 
Manage episode 419538317 series 1141400
Contenido proporcionado por eMarketer. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente eMarketer o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss who's having the most success in the DTC world, whether flip flopping so many times has harmed Nike, and how the cookie deprecation effect has impacted DTC. Then, in the second half, we talk about three strategies for what we’re calling the digitally native vertical brand or DNVB's second act. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Arielle Feger.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us:
advertising@emarketer.com.

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-why-dtc-working-some-not-others-what-its-second-act

© 2024 EMARKETER

Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.

  continue reading

459 episodios

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