How to Compete & Dominate as a Challenger Brand | Tracksmith's Founder & CEO, Matt Taylor

Behind the Brand with Bryan Elliott

In this episode, Bryan Elliott and Matt Taylor of Tracksmith talk about Matt's journey from college athlete; failed startups; a career at Puma and more leading up to now running one of the most dynamic challenger brands in the running apparel and footwear space.
Special Thanks to our Sponsor We Feed Raw!
We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Bear is jet black Staffie + Boxer mix and his sister is Staffie + chow.

Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.

They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.

We Feed Raw food is:

• Safe and cold-pressurized, free of pathogens packed in BPA-free packing
• It's sourced from USDA human-grade meats, food ships and arrives frozen for freshness
• There’s 6 different balanced recipes, something for every dog’s taste, allergy issues and more
• You never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.
• Meal plans are customizable based on age, activity level, size and more.

Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.

Want to try it out? Just visit WeFeedRaw.com and put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.

Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

Support the show