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Ale Max Day - The collision of craft beer and cool kicks
Manage episode 408409953 series 3316118
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Ale Max Day - A celebration of Air and ale
Much like craft beer, sneaker fans love to see cool collaborations. And much like craft beer fans, they'll wait in crazy long lines and search local shops and the internet to get that elusive pair.
Atlanta's Ale Sharpton teamed up with marketing magician Craig Stroud to bring the culture of craft beer and sneakerheads together and Ale Max Day was born. 2023's inaugural even feature an intimate gathering and collaborative beer with Decatur, Georgia's Inner Voice. This year they're kicking it up a notch with a larger release party at Monday Night Brewing's Garage location followed by a release with Bearded Iris in Nashville. Ale and Craig share the origin story of Ale Max, what's happening now, and their plans for the future.
Ale Max 1 MAX IPA
We can't forget the beer! A juicy and hazy NEIPA hopped with Citra Cryo, Mosaic Incognito, Nectaron Cryo, Riwaka, and Strata. Expect big citrus and melon notes on this one. If this is your kind of beer, then this is one you don't want to miss.
It's all for a good cause, too. A portion of the proceeds from Ale Max Day will support PAWKids, an incredible, Atlanta based nonprofit and community hub that exists to support and provide holistic resources to children and families in need.
For more information follow Ale Max and Ale Sharpton on Instagram:
https://www.instagram.com/realalesharpton/
https://www.instagram.com/alemaxday/
https://www.instagram.com/alemax.official/
Thanks for listening to Beer Guys Radio! Your hosts are Tim Dennis and Brian Hewitt with producer Nate "Mo' Mic Nate" Ellingson and occasional appearances from Becky Smalls.
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