Marketing and Messaging 101

Be Bold in Business

When you are able to connect with your ideal clients through authentic content that speaks to who you want to work with, it will change everything for the way that you show up and market your business and how you move yourself forward. You’ll begin to realize that not all marketing strategies are for you and not all ways of messaging are for you. Following what someone else tells you to do step-by-step isn't necessarily going to create the result you want. This is about you taking ownership of the learning and implementing it in your business, because ultimately, you need to be happy with your marketing and messaging and feel good about it. In this episode, we’re talking about 7 important shift strategies, mindsets, and thoughts around the importance and real meaning of successful marketing and messaging for your business. In this episode, we’ll cover: Niching vs being able to be specific in your messaging. Knowing the psychology of your audience and where they’re struggling without assumption. Being clear on how you will and can help people. Do you have the process and experience you’re going to create nailed down or are you focussed just on the sale itself? Ensuring that people can see what's on the inside of your offer before they enter. Urgency vs false scarcity and how to be clear in your communication at all times. Going deeper than your words and truly connecting with your audience and adding value. If you want to deep dive into this marketing and messaging shift and look at how this can create conversions in your business, check out my 3-Part Successful Selling Strategies for Service-Based Businesses Training, which will help you bring your marketing and messaging to life and convert clients consistently. Get the training here: https://www.samanthahearneproducts.com/offers/qr3TUamR/checkout Connect with me on Instagram here: www.instagram.com/_samanthahearne_/