Using LinkedIn to Grow Your Business with Lea Turner

Be a Marketer with Dave Charest

Tattooed, pierced, a school dropout who'd worked minimum wage jobs her entire life, Lea Turner initially thought LinkedIn wasn't "for people like her."

In 2019, she was a single parent running a small transcription service, struggling to make ends meet and relying on government support. The corporate, polished world of professional networking seemed light-years away from her reality.

But everything changed when Lea decided to do something radical: be entirely, unapologetically herself.

"I kind of had a screw it moment. I'm just gonna be myself because this is not fun. Pretending to be corporate, pretending to be some professional businesswoman that's like everybody else, is never gonna work for me because that's not who I am," Lea explains.

What unfolded is a remarkable story of transformation that defies every traditional career narrative. By embracing her uniqueness—her humor, candid storytelling, and real-life experiences as a single mom—Lea turned LinkedIn from an intimidating platform into her greatest business asset. Her follower count exploded from 400 to 10,000 in just a few months. More importantly, she gained over 100 inbound clients for her transcription business, proving that authenticity is the most powerful marketing tool.

On this episode of Be A Marketer, join Lea and host Dave Charest for this masterclass on personal branding, marketing strategy, and the power of embracing your true self as Lea shares how this journey led to the creation of The HoLT, her membership community designed for small business owners, freelancers, and solopreneurs.

Additional Resources:

• Email Marketing Tips You Need To Know
• LinkedIn 101
• How to Get Started on a LinkedIn Marketing Strategy
• Build an Effective Email List: Strategies, Tactics, and Best Practice

Meet Today's Guest: Lea Turner of The HoLT

☕ What she does: Lea is the founder of The House of LT (The HoLT), a membership community for small business owners, freelancers, and solopreneurs. She's a single mother, podcast host, and former LinkedIn trainer who transformed her business through strategic marketing.

💡 Key quote: "I still cringe sometimes before I start posting something or second-guess myself because I know loads of people are going to see it. But I also know that by doing it, I'm changing the life for my son and creating a better existence for both of us. So I'm more scared of dying or lying on my deathbed and going, 'Oh, if only I'd done that,' than I am of putting myself out there and giving it a go."

👋 Where to find her: Website | Instagram | LinkedIn | Facebook | YouTube | Podcast

👋 Where to find The HoLT: Website | Instagram | Facebook | LinkedIn

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