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Ask Dave: How many follow-ups should occur after the first email outreach?
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Wondering how many follow-ups you should send after an initial email outreach? What about the timeframe in which to do so?
🎧 Listen to our latest podcast episode where Dave Charest, director of small business success at Constant Contact, shares his insights on email follow-ups and provides a suggested timeline.
Key Takeaways:
- Multiple follow-ups after initial email outreach are crucial as one email is often insufficient due to recipients' busy lives.
- Factors affecting follow-up email effectiveness include existing relationships, size of the ask, and urgency of the action.
- Suggested timeline for follow-ups: announcement three weeks before deadline; reminder two weeks before deadline; last chance on/before deadline.
- Timing and urgency are important to spur people to action.
- Schedule at least three email touches to increase chances of a response.
Resources:
Why you need to send more email than you think
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