Effective Goal-Setting for Small Business Marketing with Tracey Lee Davis

Be a Marketer with Dave Charest

Tracey Lee Davis never imagined she'd become a business owner. After years of managing a pet care company, she craved a simpler role where she could follow someone else's lead. But life had other plans.

When unemployment benefits ran dry, and job applications went unanswered, Tracey reluctantly stepped into entrepreneurship. Now, as the owner of ZingPop Social Media, she couldn't imagine doing anything else.

"I really do love that I get to set what happens with my business," Tracey shares on the Be a Marketer podcast. Her journey from reluctant business owner to marketing expert showcases the power of setting clear, personalized goals.

In this episode, Tracey and host Dave Charest, Director of Small Business Success at Constant Contact, explore the importance of goal-setting in marketing. They discuss how to tailor goals to your specific business needs, the crucial role of measurable objectives, and why timeframes matter.

Tune in to learn how you can transform your marketing efforts by setting the right targets for your business.

Additional Resources:

• Welcome to the Constant Contact Community
• Join The Ready, Set, Send Challenge
• Week 1: Goal Setting
• SMART Goals
• Q&A: Decoding Online Marketing Success: Your Guide to Planning, Reviewing, and Executing
• Foundations for Online Marketing Success Worksheet
• Creating Goals and Measuring Success Worksheet

Meet Today’s Guest: Tracey Lee Davis of ZingPop Social Media

💼 What she does: Tracey Lee Davis is the owner of ZingPop Social Media, a Constant Contact Certified Partner, and a Constant Contact Community Coach. She works primarily with women-owned service-based businesses as a social media coach and marketing manager, helping them gain exposure, increase revenue, and enhance their online presence.

💡 Key quote: "If you're not measuring, you're not marketing."

👋 Where to find her: Website | X, formerly known as Twitter | LinkedIn

👋 Where to find ZingPop Social Media: Website | Instagram | X, formerly known as Twitter | Vimeo | LinkedIn | Facebook | Pinterest

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