The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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S3 Ep4: Series 3, episode 4: Alex Carapiet, Business Director at The Fifth
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Manage episode 311038785 series 3081240
Contenido proporcionado por BCreator (formerly Blogosphere). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente BCreator (formerly Blogosphere) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Alex Carapiet, who is a Business Director at influencer agency The Fifth.
The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'.
The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'.
Alex has worked on many sides of the industry, but his first instance of influencer was in blogger outreach at his first job in PR.
Alex discusses the surge in influencer fees, frustrations within the industry, the key to making an influencer campaign successful, and things brands to be aware of when marketing to Gen Z.
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.
56 episodios
MP3•Episodio en casa
Manage episode 311038785 series 3081240
Contenido proporcionado por BCreator (formerly Blogosphere). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente BCreator (formerly Blogosphere) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Alex Carapiet, who is a Business Director at influencer agency The Fifth.
The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'.
The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'.
Alex has worked on many sides of the industry, but his first instance of influencer was in blogger outreach at his first job in PR.
Alex discusses the surge in influencer fees, frustrations within the industry, the key to making an influencer campaign successful, and things brands to be aware of when marketing to Gen Z.
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.
56 episodios
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