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Contenido proporcionado por BCreator (formerly Blogosphere). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente BCreator (formerly Blogosphere) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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S1 Ep10: Episode 10: Nic Yeeles, CEO at Peg

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Contenido proporcionado por BCreator (formerly Blogosphere). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente BCreator (formerly Blogosphere) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nic Yeeles, who is the co-founder and CEO of technology company Peg.

Peg is a business designed to streamline all aspects of influencer marketing - from finding which influencers to work with to reporting on the return on investment of campaigns.

Nic first became involved in the influencer industry back in 2012, when he worked for Simon Cowell's company Syco on YouTube content.

Alice and Nic discuss the move in advertising spend to Instagram, the threat third-party influencer platforms pose to the industry, and the need for a strong voice to set industry standards and ultimately protect its future.

  continue reading

56 episodios

Artwork
iconCompartir
 
Manage episode 311038800 series 3081240
Contenido proporcionado por BCreator (formerly Blogosphere). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente BCreator (formerly Blogosphere) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nic Yeeles, who is the co-founder and CEO of technology company Peg.

Peg is a business designed to streamline all aspects of influencer marketing - from finding which influencers to work with to reporting on the return on investment of campaigns.

Nic first became involved in the influencer industry back in 2012, when he worked for Simon Cowell's company Syco on YouTube content.

Alice and Nic discuss the move in advertising spend to Instagram, the threat third-party influencer platforms pose to the industry, and the need for a strong voice to set industry standards and ultimately protect its future.

  continue reading

56 episodios

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