Artwork

Contenido proporcionado por Heather and Corrie Miracle and Corrie Miracle. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Heather and Corrie Miracle and Corrie Miracle o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !

124. Baking it Down - TOMA

1:16:28
 
Compartir
 

Manage episode 373751019 series 3348713
Contenido proporcionado por Heather and Corrie Miracle and Corrie Miracle. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Heather and Corrie Miracle and Corrie Miracle o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

🧠 T-O-M-A 🧠

🍅 Thought I typoed "tomato" didn't ya? I wouldn't put it past me at this point. But alas - no. It's an acronym this time.

"What other weird acronym are the twins talkin' about today?!" 🗣️ Yeah - agreed, but this marketing jargon may make you sales without selling!

⬆️🧠 T-O-M-A: Top of Mind Awareness.

Think of "TOMA" marketing as a way to stay in front of a client without directly saying "hey - yo, yeah you - don't forget to buy from me." If a client only needs to place an order with you once a year when it's Mother's Day or when their kid as a birthday, pummeling them will sales post does not for the ideal experience make.

🤔 "But how can I sell to people if they're annoyed by my selling to people?"

Great question, Mr. Miagi. Let's brainstorm some of the best ways to sell without selling using the T-O-M-A method.

  • ⬆️ CRM Programs - man, hittin' ya with the double acronyms this week. CRM programs are "customer relationship management" applications that handle a lot of "TOMA" for you. 👥 Use these programs to remind you to email folks on their birthday, touch base with clients who order on specific holidays, or follow up with clients who place orders 4 months in advanced. CRMs, if utilized correctly, can single-handedly fill your pipeline by harnessing the power of T-O-M-A.
  • ⬆️ Newsletter / Email List - harness the power of newsletters by staying top of mind (using some of the tips below). 📬 Email is awesome at keeping clients in the roster if you do it right. Finding a newsletter platform is key here. Mailchimp, Flodesk, Sendgrid, ConstantContact - all viable options (don't use your Gmail though - you'll get burned in deliverability).
  • ⬆️ Facebook Ads from Email Lists - "YIKES" is what many folks think when we drop the Ads Manager keyword. But the "dollar a day" adspend budget means you stay in front of clients by staying in their newsfeeds. ️🎯 Targeting "people who like your page" can mean you're keeping an eye on (well, they're keeping an eye on) your clients all year around for just $30/mo.
  • ⬆️ Charity Donations - "Strategic Giving" is a great way to build good karma while also staying in the minds (and hopefully hearts) of your target audience. 🎁 Donating cookies for a cause or a class ticket to a raffle can help market you while also giving you some feel-good content for your socials.
  • ⬆️ Content Cookies - flex without selling (and brush up on new skills) with content cookies! Content cookies are cookies made for content for your socials. 📸 Often I see Corrie make just one or two cookies for this. It makes for cute photos, shows off your capabilities, and it's not selling since you're likely not even baking these cookies for the marketplace.
  • ⬆️ Pop-Bys / Main Street Marketing
  • ⬆️ Resource / Informative Touch Point

👂 Snag this podcast and hear the breakdown on the last two T-O-M-A ideas on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by clickin' here - Episode 124 - TOMA.

  continue reading

170 episodios

Artwork
iconCompartir
 
Manage episode 373751019 series 3348713
Contenido proporcionado por Heather and Corrie Miracle and Corrie Miracle. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Heather and Corrie Miracle and Corrie Miracle o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

🧠 T-O-M-A 🧠

🍅 Thought I typoed "tomato" didn't ya? I wouldn't put it past me at this point. But alas - no. It's an acronym this time.

"What other weird acronym are the twins talkin' about today?!" 🗣️ Yeah - agreed, but this marketing jargon may make you sales without selling!

⬆️🧠 T-O-M-A: Top of Mind Awareness.

Think of "TOMA" marketing as a way to stay in front of a client without directly saying "hey - yo, yeah you - don't forget to buy from me." If a client only needs to place an order with you once a year when it's Mother's Day or when their kid as a birthday, pummeling them will sales post does not for the ideal experience make.

🤔 "But how can I sell to people if they're annoyed by my selling to people?"

Great question, Mr. Miagi. Let's brainstorm some of the best ways to sell without selling using the T-O-M-A method.

  • ⬆️ CRM Programs - man, hittin' ya with the double acronyms this week. CRM programs are "customer relationship management" applications that handle a lot of "TOMA" for you. 👥 Use these programs to remind you to email folks on their birthday, touch base with clients who order on specific holidays, or follow up with clients who place orders 4 months in advanced. CRMs, if utilized correctly, can single-handedly fill your pipeline by harnessing the power of T-O-M-A.
  • ⬆️ Newsletter / Email List - harness the power of newsletters by staying top of mind (using some of the tips below). 📬 Email is awesome at keeping clients in the roster if you do it right. Finding a newsletter platform is key here. Mailchimp, Flodesk, Sendgrid, ConstantContact - all viable options (don't use your Gmail though - you'll get burned in deliverability).
  • ⬆️ Facebook Ads from Email Lists - "YIKES" is what many folks think when we drop the Ads Manager keyword. But the "dollar a day" adspend budget means you stay in front of clients by staying in their newsfeeds. ️🎯 Targeting "people who like your page" can mean you're keeping an eye on (well, they're keeping an eye on) your clients all year around for just $30/mo.
  • ⬆️ Charity Donations - "Strategic Giving" is a great way to build good karma while also staying in the minds (and hopefully hearts) of your target audience. 🎁 Donating cookies for a cause or a class ticket to a raffle can help market you while also giving you some feel-good content for your socials.
  • ⬆️ Content Cookies - flex without selling (and brush up on new skills) with content cookies! Content cookies are cookies made for content for your socials. 📸 Often I see Corrie make just one or two cookies for this. It makes for cute photos, shows off your capabilities, and it's not selling since you're likely not even baking these cookies for the marketplace.
  • ⬆️ Pop-Bys / Main Street Marketing
  • ⬆️ Resource / Informative Touch Point

👂 Snag this podcast and hear the breakdown on the last two T-O-M-A ideas on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by clickin' here - Episode 124 - TOMA.

  continue reading

170 episodios

सभी एपिसोड

×
 
Loading …

Bienvenido a Player FM!

Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.

 

Guia de referencia rapida