#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

B2B Marketing with Dave Gerhardt

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

• How Amanda transformed her LinkedIn strategy to grow her following and engagement
• The impact of personal branding on social media and its role in business growth
• Creating a feedback loop to refine and improve content strategy

Timestamps

• (00:00) - - Intro
• (07:34) - - How to Use LinkedIn Video
• (11:02) - - Shifting from Twitter to LinkedIn
• (14:48) - - Developing a Clearer Target Market and Products
• (15:31) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
• (19:52) - - Why Your Content Strategy Must Be Focused
• (26:05) - - The Brand Pyramid
• (27:00) - - The Emotion Behind Branding
• (30:30) - - People Are What Matter In Branding Success
• (36:08) - - The Growing Creator Economy vs. Traditional Corporations
• (37:26) - - Creating Emotional Brand Connections for Growth Marketing
• (41:58) - - How Amanda Became a Fractional CMO
• (44:32) - - Why Amanda Looks to Alex Lieberman for Inspiration

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