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The Blueprint For A Winning GTM Strategy With Pam Didner
Manage episode 423142534 series 2544477
Contenido proporcionado por Demand Gen Report. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Demand Gen Report o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-market (GTM) strategy.
Pam Dider hosted a lively Workshop at B2BMX in Scottsdale to provide attendees with the tools they need to develop a winning GTM strategy. During the conversation, Pam shared key takeaways from her session, emphasizing how critical it is to align product, sales and marketing teams by setting clear and specific objectives from the jump. The two also dove into key objectives such as:
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154 episodios
Compartir
Manage episode 423142534 series 2544477
Contenido proporcionado por Demand Gen Report. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Demand Gen Report o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-market (GTM) strategy.
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- The critical role of content in GTM planning;
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Don't miss this lively, fun and thought-provoking conversation!
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154 episodios
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Similar a B2B Marketing Exchange
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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