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63 - Ashwin Balakrishnan on how content is much more than just SEO blogs

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Contenido proporcionado por Azeem Digital. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Azeem Digital o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Content doesn't just mean pushing out SEO blogs. It can be things like YouTube videos, podcasts, whitepapers, and so much more. Hear from Ashwin Balakrishnan on the power of content in all formats.

Ashwin is a writer, marketer, and a strategist. He is currently the head of marketing at Optmyzr.

(As a reminder, you can now WATCH the podcast on YouTube, or on Spotify Video too)

In this episode, we discuss:

  • If content is way more than SEO blogs, how does he define this?
  • His thoughts on marketers constantly churning out blog posts as part of their content strategy.
  • What a good content strategy looks like to him.
  • Advice for listeners who solely publish blog content.
  • How to approach getting buy-in from the C-suite/management to produce content that isn't blogs.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Ashwin's Twitter: https://twitter.com/TheCopyTrail

Ashwin's Website - www.thecopytrail.com

Brendan's article on search intent: https://seofortherestofus.org/seo/search-intent/

  continue reading

84 episodios

Artwork
iconCompartir
 
Manage episode 327439573 series 3255511
Contenido proporcionado por Azeem Digital. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Azeem Digital o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Content doesn't just mean pushing out SEO blogs. It can be things like YouTube videos, podcasts, whitepapers, and so much more. Hear from Ashwin Balakrishnan on the power of content in all formats.

Ashwin is a writer, marketer, and a strategist. He is currently the head of marketing at Optmyzr.

(As a reminder, you can now WATCH the podcast on YouTube, or on Spotify Video too)

In this episode, we discuss:

  • If content is way more than SEO blogs, how does he define this?
  • His thoughts on marketers constantly churning out blog posts as part of their content strategy.
  • What a good content strategy looks like to him.
  • Advice for listeners who solely publish blog content.
  • How to approach getting buy-in from the C-suite/management to produce content that isn't blogs.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Ashwin's Twitter: https://twitter.com/TheCopyTrail

Ashwin's Website - www.thecopytrail.com

Brendan's article on search intent: https://seofortherestofus.org/seo/search-intent/

  continue reading

84 episodios

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