Prepping for the New Year

Authorpreneurs Unleashed

We talk about Kathryn’s framework for approaching your 2023 year to maximize your time to make your goals as both a writer and a business, and walk through how to apply it.

Kathryn McClatchy is a digital media marketing strategist, content marketer, and social media manager, focused on serving the writing community. She is also a six-time stroke survivor and service dog partner. After stroke rehab, Kathryn became involved in the North Texas writers community, and is passionate about helping writers and writing organizations learn how to use digital media to build their brands and serve their communities.

Kathryn is happily addicted to books, tea, chocolate, and houseplants, not consistently in that order.

JoLynn Elkins is the producer behind Authorpreneurs Unleashed and has a background in Radio.

Highlights:

• Reevaluate the foundation of your business and goals
• Aligning brand, platform, and actions with mission, purpose, & goals
• S.M.A.R.T. goal setting
• S.W.O.T. Analysis to plan strategy
• scheduling projects and action plans
• Updates for the podcast and UtNC

Resources:

Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you.

• Building a Story Brand by Donald Miller
• Hero on a Mission by Donald Miller
• The Power of When by Michael Breus, PhD
• 12-Week Year by Brian P. Moran and Michael Lennington
• The 12 Week Year for Writers: A Comprehensive Guide to Getting Your Writing Done by A. Trevor Thrall, Brian P. Moran, and Michael Lennington.
• Clockwork, Revised and Expanded: Design Your Business to Run Itselfby Mike Michalowicz

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

• Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com.
• Find all our social media links HERE.
• Subscribe to the Unleashing email newsletter HERE
• Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Capíttulos

1. Prepping for the New Year (00:00:00)

2. Revisiting your Core& Business Foundations (00:01:22)

3. Aligning brand, platform, and actions with Core & Foundations (00:09:01)

4. Hero on a Mission by Donald Miller (00:18:35)

5. S.M.A.R.T. goal setting (00:19:40)

6. Having the right tools: S.W.O.T. analysis (00:34:56)

7. Case Study: Authorpreneurs Unleashed (00:40:00)

8. Scheduling projects and actions plans (00:49:16)

9. Personal Chronotype (00:51:21)

10. Schedule Quarterly (00:52:44)

11. 12 week Year for Writers (00:55:28)

12. New Unleashing the Next Chapter Paid Membership (01:01:17)

13. Haitus coming: Dec 15-Jan 15 (01:01:54)

14. Unleashing the Next Chapter Discord Server! (01:02:47)