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Demystifying the Science of Marketing with Lorraine Ball
Manage episode 405148875 series 2705487
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On episode #218 of The Author Factor Podcast I am having a conversation with Lorraine Ball, an entrepreneur, author, and professional speaker with 4 books to her name, including The Science of Marketing. Lorraine has dedicated her career to demystifying marketing for the everyday entrepreneur.
Lorraine's impact is tangible and inspiring. From her early struggles with imposter syndrome to confidently offering her book as a testament to her expertise, she has exemplified the power of leveraging authorship in business. Lorraine's approach to using her book as a conversation starter and credibility builder serves as a valuable strategy for entrepreneurs looking to elevate their authority.
During our conversation, Lorraine shared the significance of understanding the purpose behind writing a book and the strategies for using it to open doors for speaking engagements and attract prospective clients. Her insights on promotional tips, including the idea of sharing book chapters as podcast episodes, offer practical guidance for new authors.
Learn more about Lorraine Ball by visiting MoreThanaFewWords.com.
For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.
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