How to Market You Business Online | Tara Ingalls

Authentic Business Adventures Podcast

Tara Ingalls - Tingalls Graphic Design On the How to Focus On a Specific Target: "What area of your business do you want to see move forward? And be very specific about your goal." Businesses need to market to survive. They need to market well to thrive. But how is a business supposed to market online when there are so many channels and an audience that flows from platform to platform? Tara Ingalls, on her third exciting visit to this podcast and founder of Tingalls Graphic Design, brings a wealth of knowledge from her 25 years in business. Our discussion dives deep into the intricacies of advertising, contracts, and the ethics and challenges small businesses face in digital marketing. From navigating misleading SEO services to harnessing AI in design, Tara shares both her personal experiences and professional advice. We'll also explore the power of social media, with Tara emphasizing platforms' roles in customer service and engagement rather than just sales. She'll share her strategies for leveraging Facebook and LinkedIn effectively, while also shedding light on the importance of setting clear marketing goals and having a robust digital presence through well-optimized websites. Listen as Tara offers a glimpse into Tingalls' unique company culture and her distinctive management style, proving that prioritizing employee well-being can drive productivity. Enjoy! Visit Tara at: https://tingalls.com/ Digital Marketing Partner Checklist: https://tingalls.com/tips/2023/09/digital-marketing-partner-checklist/ Podcast Overview: 04:21 Focus on one platform; it's not a sales tool. 06:48 Social media affects behavior and consumption habits. 12:14 Boost strategically using analytics; spend wisely. 12:58 Review insights regularly to boost engagement. 17:36 Set clear, measurable, time-bound marketing goals. 21:08 Instagram isn't ideal for targeting older demographics. 24:15 Companies overcharge small businesses for inadequate services. 28:49 Set clear goals when hiring a marketing company. 30:29 Include clear rates, tools, timelines, and commitments. 33:02 Clarify reporting: layman's terms or technical jargon? 36:45 Generative AI enhances images; ethical clarity needed. 41:53 AI generated content replaces traditional design work. 45:05 Websites cheaper than Tingles would terrify me. 48:07 Ensure logo uniqueness with Google image check. 51:52 Tingles 3-month hands-on internship for designers. 55:37 Seeking easygoing, adaptable team member for growth. 58:04 Prioritized well-being over business during COVID. Podcast Transcription: Tara Ingalls [00:00:00]: I was on the phone, with somebody doing a marketing consult and found out that they're paying a company out of state for, about $52100 a month, and they don't know whether that's translating into business for them. James [00:00:14]: You have found Authentic Business Adventures. The business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers dot com. We are locally underwritten by the Bank of Sun Prairie, and today, we're welcoming slash preparing to learn from Tara Ingalls of Tingle's design for the 3rd time. Mhmm. That's how awesome of a guest you are. Tara Ingalls [00:00:38]: 3 Pete. James [00:00:39]: 3 Pete. So welcome to the show. Tara Ingalls [00:00:41]: Thank you for having me. James [00:00:42]: Thanks for being on here. So tell me a story. Let's just start with the the beginning, way back when. Tara Ingalls [00:00:49]: You always have me start in the beginning. James [00:00:51]: I know. Well, just for the people that weren't lucky enough to watch the first two. Tara Ingalls [00:00:53]: So I shouldn't look at the camera? I should look at you? No. James [00:00:55]: Just look we're just chilling.