Episode 011 - Do You Know What You're Trying to Achieve with Your Legal Marketing?

Attorney Marketing Profits

In Episode 011 of the Attorney Marketing Profits Podcast, Richard Martindale delves deeper into the first essential element that you need for a successful online legal marketing system - Knowing Your Goals and Intended Outcomes. If you don’t know what you’re trying to achieve, then you will have a hard time gauging your success, and you will not be able to determine if your marketing is working properly.

During this episode, Richard will discuss the following:

"Definiteness of purpose is the starting point of all achievement." W. Clement Stone [1:28]

• You need to understand your purpose
• Start with the end in mind
• Similar to a Jury Trial - What are the Elements?
  

Think About Various Questions [3:05]

• What type of law do you practice?
• What services do you offer to clients?
• Who is your ideal client?
• What are you trying to achieve?
  

Example of Sample Goals Might Want to Achieve [5:15]

• Revenue goals
• Number of new clients
• Breakdown goals into segments
• What activities needed to achieve goals?
• Success is the sum of small efforts
  

Set SMART Goals [11:30]

• Specific
• Measurable
• Attainable
• Relevant
• Time Bound
  

"Perfection is not attainable, but if we chase perfection, we can catch excellence." Vince Lombardi [19:30]

• Do not be worried about perfection
• Take action toward reaching goals
• Similar to exercise - nothing happens overnight
  

PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:

Martindale Digital Website - http://www.martdig.com/podcasthome
Martindale Digital on Facebook - http://fb.martdig.com/podcasthome
AMP Website - http://www.martdig.com/ampsite
Attorney Marketing Facebook Group - http://fb.martdig.com/attorneygroup
Richard Martindale on LinkedIn - http://li.martdig.com/richard
Twitter - http://twit.martdig.com/podcasthome