How should we expand our target interest when many of the related interests and audience insights are not targetable?

Ask Frank Kern

#Business #Marketing #Frank Kern #Podcasting Education #Greatest Hits

51:40

Despite having a strong product idea, Reid Hoffman’s first startup collapsed, forcing him to return investors’ capital. This tough experience reshaped his approach to entrepreneurship. By embracing failure, iterating quickly, and adapting relentlessly, he went on to become a leader at PayPal and later, the co-founder of LinkedIn. In this episode, Reid shares the concept of blitzscaling, which prioritizes speed over perfection, smart strategies for taking risks, and insights on achieving rapid market dominance. In this episode, Hala and Reid will discuss: (00:00) Introduction (01:32) Building Impact-Driven Businesses (02:56) Why We Need More Entrepreneurs (04:31) The Vision Behind LinkedIn’s Success (06:43) Lessons from a Failed Startup (09:26) Making Quick, Intense Decisions at PayPal (12:39) Blitzscaling: Prioritizing Speed Over Efficiency (18:10) Maintaining Company Culture While Scaling (21:20) The Power of Early Market Dominance (25:01) The Five Stages of Company Growth (28:54) Strategies for Taking Intelligent Risks (31:44) Why Product Perfection Delays Success (33:25) Pivoting Early to Seize New Opportunities (36:18) Entrepreneurship as a Team Sport Reid Hoffman is an entrepreneur, investor, partner at Greylock, and co-founder of LinkedIn and Inflection AI. He was an executive at PayPal and a founding investor in several companies, including OpenAI. Reid actively supports various non-profits and has received numerous accolades, including an honorary CBE from the Queen of England and the Salute to Greatness Award from the Martin Luther King Jr. Center for his philanthropic efforts. Resources Mentioned: Reid’s Book, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies : amzn.to/4jnQkfQ Sponsored By: OpenPhone - Get 20% off 6 months at openphone.com/PROFITING Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new All Show Keywords: Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast…

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How should we expand our target interests when many of the related interests and audience insights are not targetable?

776 episodios

Ask Frank Kern

How should we expand our target interest when many of the related interests and audience insights are not targetable?

Ask Frank Kern

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published hace un año

MP3•Episodio en casa

How should we expand our target interests when many of the related interests and audience insights are not targetable?

776 episodios

#Business #Marketing #Frank Kern #Podcasting Education #Greatest Hits

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Ask Frank Kern

1
Is Clubhouse Worth Messing With? (yes, but NOT how you might think) 9:52

hace 9 hours9:52

9:52

Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...

Ask Frank Kern

1
How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? 2:00

hace 7 días2:00

2:00

He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.…

Ask Frank Kern

1
When would you use campaign budget versus ad set budget? 2:11

hace 14 días2:11

2:11

When would you use campaign budget versus ad set budget? Later...

Ask Frank Kern

1
Avoid this ONE “mindset mistake” at ALL COSTS 10:30

hace 21 días10:30

10:30

What's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it. The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you that your beliefs affect your thinking, your thinking affects your decisions, your decisions affect your actions and in your actions affect your life. Yada, yada, yada. I believe all of that to be true. Only reason I'm yada yada yada -ing it is because I know you've heard it a billion times, just like I have. Man, what a good question. So I spent a lot of time thinking about it and I don't know if I've got three, but I've got one that I wish I would have, I could have installed in my 20s and here it is...…

Ask Frank Kern

1
So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad? 6:40

hace 28 días6:40

6:40

So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad? Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...…

Ask Frank Kern

1
How do you inspire yourself to create content? 1:58

hace 5 weeks1:58

1:58

How do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it. This is the only thing that I ever think about. Ever.

Ask Frank Kern

1
I would like some advice on how to form my copy, so it gets approved. 4:28

hace 6 weeks4:28

4:28

I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved.

Ask Frank Kern

1
You have WAY more value than you know 16:32

hace 7 weeks16:32

16:32

Let's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other? The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feeder system for other platforms, like somebody sees you on Clubhouse. If you're able to help or contribute, then maybe they go check you out on YouTube or listen to your podcast, or check out your Instagram or Facebook or whatever. It's also a great place to pick up insights about what's going on in the mind of your customer, which we've talked about before. So yesterday, I got pinged into a room...…

Ask Frank Kern

1
How would you make an ad for "the low-hanging fruit?" 2:06

hace 8 weeks2:06

2:06

One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...

Ask Frank Kern

1
I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next? 12:50

hace 9 weeks12:50

12:50

I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?

Ask Frank Kern

1
How do I expand and find different targets within a sub-niche? 3:32

hace 10 weeks3:32

3:32

So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...…

Ask Frank Kern

1
Forget “Money Goals” - try this instead 6:52

hace 11 weeks6:52

6:52

Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...…

Ask Frank Kern

1
After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience.… 13:05

hace 12 weeks13:05

13:05

He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened? OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it possible to get that?…

Ask Frank Kern

1
Most Successful Promo Ever? (Part 2) 8:17

hace 13 weeks8:17

8:17

There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...

Ask Frank Kern

1
What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting? 2:51

hace 14 weeks2:51