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asiCast 177: Lantern – UK broadcasters team up to measure outcomes
Manage episode 443653970 series 3043294
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Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,… Read more
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