Why You Don’t Need to Follow Every Podcasting “Rule” to Be Successful | Let Go of the "Shoulds" and Podcast YOUR Way

As It Relates to Podcasting with Simona Costantini

#Business #Marketing #Simona Costantini #Entrepreneur #Podcasting Education #Social Media

30:21

Hitting plateaus is a common milestone in business, but there’s a difference between stability and a rut. In the last installment of this season, we’ll dive into the ways small business owners push beyond plateaus and find new ways to achieve revenue growth. Jannese and Austin wrap up their time in Nashville, Tennessee with a wonderful visit to N.B. Goods to speak with owner Camille Alston . Camille details the times where she hit a wall with profits, the strategies she implemented to increase revenue, what worked, what didn’t, and the important lessons she learned in the process. You won’t want to miss this informative final chapter! Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

hace un año 9:28

MP3•Episodio en casa

Ever feel like there are a million rules about what your podcast should look like? That you must have video, the best mic, the perfect format, or else you’re doomed to fail? 🚨 Spoiler alert: You don’t need to follow every so-called “best practice” to create a successful podcast.

In this episode of As It Relates to Podcasting, I break down the myths and “shoulds” that podcasters feel pressured to follow. I also share why chasing perfection can actually hold you back, why your why matters more than fancy gear, and how to embrace the creative journey of podcasting—without comparison or overcomplication.

If you’ve ever felt stuck in analysis paralysis, this episode is your permission slip to simplify, start where you are, and just create.

🔑 Key Themes & Takeaways:

🎙️ Ditch the “Shoulds” → You don’t need video, a fancy camera, or expensive equipment to be successful. Start with what you have.

🔥 Your Why is Your North Star → Without a strong purpose behind your podcast, it’s easy to burn out. Clarity on your mission fuels consistency.

⚡ Creativity Over Perfection → Podcasting is a creative process! Don’t let rules and industry expectations kill your originality.

📢 Growth Comes from Doing → Big-name podcasters didn’t start at the top. They showed up consistently and refined their craft over time.

💡 Level Up at Your Own Pace → Upgrading your production quality happens when it makes sense for you—not because someone on the internet said you should.

🚀 Stop Comparing Your Beginning to Someone’s 5000th Episode → Focus on your own journey, not someone else's highlight reel.

Learn about:

00:00 Introduction: Rethinking Podcasting Rules
01:22 Challenging the 'Shoulds' in Podcasting
02:33 The Importance of a Strong 'Why'
03:24 Creating Content You Enjoy
05:26 Starting Small and Being Consistent
06:33 Embracing the Creative Process
08:08 Final Thoughts and Encouragement

JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001

FREE RESOURCES:

Book a Call: https://www.voltproductions.co/contact
Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint
Discord Community: https://discord.gg/2cdzVg7Y

MORE RESOURCES:

Try Descript here: https://get.descript.com/orsams0rrlfo
Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab

Connect with Simona here:

Instagram: www.instagram.com/simona__costantini
Business Instagram: www.instagram.com/volt.productions
LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
Pinterest: https://www.pinterest.com/SimonaCostantini_/
Website: www.voltproductions.co
Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

115 episodios

As It Relates to Podcasting with Simona Costantini

Why You Don’t Need to Follow Every Podcasting “Rule” to Be Successful | Let Go of the "Shoulds" and Podcast YOUR Way

As It Relates to Podcasting with Simona Costantini

published hace un año

MP3•Episodio en casa

If you’ve ever felt stuck in analysis paralysis, this episode is your permission slip to simplify, start where you are, and just create.

🔑 Key Themes & Takeaways:

🎙️ Ditch the “Shoulds” → You don’t need video, a fancy camera, or expensive equipment to be successful. Start with what you have.

🔥 Your Why is Your North Star → Without a strong purpose behind your podcast, it’s easy to burn out. Clarity on your mission fuels consistency.

⚡ Creativity Over Perfection → Podcasting is a creative process! Don’t let rules and industry expectations kill your originality.

📢 Growth Comes from Doing → Big-name podcasters didn’t start at the top. They showed up consistently and refined their craft over time.

💡 Level Up at Your Own Pace → Upgrading your production quality happens when it makes sense for you—not because someone on the internet said you should.

🚀 Stop Comparing Your Beginning to Someone’s 5000th Episode → Focus on your own journey, not someone else's highlight reel.

Learn about:

00:00 Introduction: Rethinking Podcasting Rules
01:22 Challenging the 'Shoulds' in Podcasting
02:33 The Importance of a Strong 'Why'
03:24 Creating Content You Enjoy
05:26 Starting Small and Being Consistent
06:33 Embracing the Creative Process
08:08 Final Thoughts and Encouragement

JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001

FREE RESOURCES:

Book a Call: https://www.voltproductions.co/contact
Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint
Discord Community: https://discord.gg/2cdzVg7Y

MORE RESOURCES:

Try Descript here: https://get.descript.com/orsams0rrlfo
Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab

Connect with Simona here:

Instagram: www.instagram.com/simona__costantini
Business Instagram: www.instagram.com/volt.productions
LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
Pinterest: https://www.pinterest.com/SimonaCostantini_/
Website: www.voltproductions.co
Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

115 episodios

#Business #Marketing #Simona Costantini #Entrepreneur #Podcasting Education #Social Media

Todos los episodios

As It Relates to Podcasting with Simona Costantini

1
Why Pausing Your Podcast Can 10x Your Growth (And How to Come Back Stronger) 14:16

hace 3 días14:16

14:16

Pressing pause doesn’t mean you’re giving up. It might just be the smartest growth move you can make for your podcast. In this episode of As It Relates to Podcasting , we’re dismantling the myth that consistency means never taking a break—and exploring how intentional pauses can actually help you come back stronger. If you've been feeling out of alignment, burned out, or unsure about the direction of your show, this episode will help you reset without guilt. I’m sharing my own story of putting Happiness Happens on hiatus, the fears I faced, and how that break ended up reigniting my creativity and realigning me with my bigger vision. You’ll also get practical tips on how to pause with purpose—and return with even more connection, clarity, and downloads. 🔑 Key Themes & Takeaways: You’re Not Failing—You’re Aligning : Why pressing pause doesn’t mean quitting, and how it can be a powerful realignment tool for your podcast and your purpose. The Truth About Burnout : Why episodes recorded from a place of exhaustion rarely convert, and how taking space creates room for better ideas and stronger connection. Reignite Your Creativity : How stepping away can give birth to a new brand voice, fresh content formats, and more meaningful conversations. Keep the Momentum (Even While You Rest) : Strategic ways to stay visible during your pause—like promoting past episodes, staying active on socials, and guesting on other shows. Comeback With Intention : How to plan your relaunch with behind-the-scenes content, welcome-back episodes, new cover art, and updated formats your audience will love. Taking a break doesn’t mean your podcast is over—it means it’s evolving. Let this episode be your permission slip to pause with purpose… and return with power. Learn about: 00:00 Introduction 01:23 Personal Experience: The Happiness Happens Podcast 02:01 Mindset Shift: Embracing the Pause 05:27 Reassessing Your Podcast's Alignment 06:31 Reigniting Creativity Through Pausing 07:19 Building Anticipation and Engagement 09:24 How to Take a Pause with Intention 11:47 Making a Strong Comeback 13:15 Final Thoughts: Embrace the Pause JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Launch Blueprint: https://voltproductions.co/podcast-launch-blueprint-2025 Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
How I Podcast While Traveling (My Exact Setup) | The No-Studio Podcast Setup 13:20

hace 10 días13:20

13:20

Traveling doesn’t mean your podcast has to hit pause. In this episode of As It Relates to Podcasting , I’m sharing how to stay consistent with your show even when you’re living out of a suitcase . Whether you’re hopping between countries, speaking at events, or managing life between two homes, this episode walks you through the exact tools, setup, and mindset you need to keep your show on track—without compromising quality or your sanity. From simplifying your tech to planning content that travels well, I’ll show you how to create a portable podcasting process that fits your lifestyle. This is your permission slip to hit record—even if you’re not in your perfectly curated home studio. 🔑 Key Themes & Takeaways: The Truth About “Batching Ahead” – Why recording everything before a trip isn’t always realistic—and what to do instead to keep momentum going. Travel-Friendly Equipment – A breakdown of the exact mic, lighting, and camera setup I pack when I’m podcasting on the go (plus, how to keep it compact and effective). Set Design on the Fly – How to make any space look clean, intentional, and professional without schlepping a full backdrop across the border. Recording Software That Moves With You – Why tools like Riverside and Descript make podcasting remotely so much easier—and what to consider for crisp, clear audio. Planning for Flexibility – The value of having a loose content calendar to save your brainpower, and why simplicity always wins when you’re working in new environments. Done > Perfect – A heartfelt reminder that your message matters more than a perfect setup. With a little intention and a portable process, you can show up everywhere your podcast needs you to be. Whether you're a digital nomad, a speaker on the go, or just someone who likes to mix work with wanderlust—this episode proves that podcasting doesn’t have to stay rooted to one place. Learn about: 00:00 Introduction 00:39 Challenges of Podcasting While Traveling 02:50 Essential Portable Podcasting Equipment 06:44 Setting Up Your Recording Environment 09:37 Content Planning and Flexibility 11:25 Conclusion and Call to Action JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Launch Blueprint: https://voltproductions.co/podcast-launch-blueprint-2025 Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
How to Launch Your Podcast & Get Your First 100 Listeners (Without a Huge Audience!) 13:10

hace 4 weeks13:10

13:10

Think you need a massive audience to launch your podcast? Think again. In this episode of As It Relates to Podcasting , I’m walking you through how to go from zero to your first 100 listeners—without fancy tech, expensive ads, or a giant following. Whether you're in the idea stage or gearing up to launch, this one’s your official permission slip to start, imperfectly and intentionally. We’ll dig into everything from creating a compelling name and irresistible hook, to choosing your must-have tech, building pre-launch buzz, and optimizing your show for searchability. Plus, I’m sharing my favorite growth tactics that have worked time and time again (even if you're just starting from scratch). If you're dreaming about your launch but stuck on the “how,” this episode will give you the strategy and motivation to finally go for it. 🔑 Key Themes & Takeaways: Crafting a Magnetic Concept – Your name, hook, and niche matter more than you think. Learn how to attract the right listeners by solving a specific problem for a specific person. Simplifying Your Setup – Tech overwhelm is real, but you don’t need it all. Get the essential tools and know when to skip video (yes, you have permission). Planning Your First 3–5 Episodes – Backlog = momentum. Why batching a few episodes before launch helps you stay consistent and avoid the weekly panic. Launching With Intention – Use your existing network, social media, and behind-the-scenes content to build hype before your show drops. Growing Your Audience (Without Ads) – From guesting on other shows to smart giveaways and strategic cross-promotions, discover the simplest ways to expand your reach. Optimizing for Search – Why your podcast title and episode names might be sabotaging your growth—and how to fix them fast. Consistency Over Perfection – Learn how to adopt a long-game mindset that keeps you creating (even when no one’s watching… yet). Learn about: 00:00 Introduction: Launching a Podcast with Zero Audience 01:00 Laying the Foundation for a Strong Launch 02:42 Essential Tech and Setup Tips 04:21 Creating a Production Schedule 04:45 Building Hype Before Launch 07:58 Growth Tactics for Your First 100 Listeners 10:46 The Mindset of a Growing Podcaster 11:52 Conclusion and Next Steps JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
Validate Your Podcast Idea (Before You Waste Time & Money on Launching the Wrong Show!) 15:10

hace 5 weeks15:10

15:10

Ever feel like you’re doing everything to launch your podcast, yet something keeps holding you back? Maybe it’s uncertainty, maybe it’s overwhelm, or maybe it’s just not knowing where to start. Spoiler alert: Validating your podcast idea before you hit record is the key to ensuring your show has an audience waiting for it. In this episode of As It Relates to Podcasting , I’m breaking down how to validate your podcast idea and strategically plan for growth so you don’t create a show that no one listens to. We’re talking about identifying your ideal listener, researching trends, engaging your audience, and avoiding the biggest mistake—relying on passion alone. Plus, I’ll share practical tips for planning your content, structuring your format, and launching strong. If you’ve been stuck in the planning phase, wondering if your podcast idea is the one, this episode will help you move forward with confidence. 🔑 Key Themes & Takeaways: Validating Your Idea Before You Record – Not every idea makes for a great podcast. Learn how to research demand, engage potential listeners, and get the feedback you need before launching. Planning a Format That’s Sustainable – Will your show be solo, co-hosted, or guest-driven? What’s the ideal episode length? Structuring your format now prevents burnout later. Launching with a Growth Strategy – A strategic launch means having 3–5 episodes ready, leveraging pre-launch buzz, and optimizing your podcast for searchability to attract the right audience. Learn about: 00:00 Introduction: Why Validating Your Podcast Idea is Crucial 02:18 Identifying Your Ideal Listener 02:58 Researching Trends and Engaging with Potential Listeners 04:50 Learning from Competitors and Balancing Passion with Demand 06:01 Planning Your Podcast Content for Long-Term Success 07:51 Creating a Standout Podcast 10:22 Launching Strong from Day One 12:26 Growing and Monetizing Your Podcast 13:36 Conclusion and Recap JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
3 Ways You’re Subtly Sabotaging Your Podcast Launch (And What to Do Instead) 10:50

hace 7 weeks10:50

10:50

Ever feel like you’re doing everything to launch your podcast, yet something keeps holding you back? Maybe it’s perfectionism, maybe it’s overwhelm, or maybe it’s just not knowing what you don’t know. Spoiler alert: It’s often the tiny things that sabotage your success before you even hit publish. In this episode of As It Relates to Podcasting , I’m breaking down the three biggest ways podcasters unknowingly self-sabotage their launches—and what you can do instead. From overthinking every tiny detail to skipping strategy and ignoring SEO, these are the roadblocks keeping your podcast from reaching the right audience. But don’t worry, I’ve got you covered with practical steps to help you break free and launch with confidence. If you’re stuck in the planning phase, re-recording your trailer for the 15th time, or wondering why your show isn’t growing, this episode is your permission slip to simplify, strategize, and just launch . 🔑 Key Themes & Takeaways: 🎙️ Overthinking Instead of Launching: Perfectionism is the enemy of progress! Tweaking your cover art for the hundredth time? Testing 18 different intro tracks? Just hit publish—done is better than perfect. 📢 Skipping Strategy & Hoping for Growth : A podcast without a plan is like launching into the wind. You don’t need an overwhelming marketing plan, but you do need a roadmap. Knowing your audience, key launch dates, and a simple promotional strategy will set you up for success. 🔎 Ignoring SEO & Searchability: Relying only on social media won’t cut it. Your podcast title, description, and episode names need to be keyword-rich so people can actually find you. Plus, don’t forget to distribute your show across all podcast platforms! Learn about: 00:00 Introduction 01:12 Three Ways You're Sabotaging Your Podcast Launch 01:47 Overthinking and Delaying Instead of Launching 04:44 Skipping Strategy and Hoping for Growth 07:24 Ignoring SEO and Searchability 09:04 Tools and Resources for Better SEO 09:18 Conclusion and Next Steps JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 Answer the Public : https://answerthepublic.com/ Keywords Everywhere : https://keywordseverywhere.com/ Google Keywords Planner: https://business.google.com/ca-en/ad-tools/keyword-planner/ T ubeBuddy : https://www.tubebuddy.com/simonacostantini FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
Why You Don’t Need to Follow Every Podcasting “Rule” to Be Successful | Let Go of the "Shoulds" and Podcast YOUR Way 9:28

hace 8 weeks9:28

9:28

Ever feel like there are a million rules about what your podcast should look like? That you must have video, the best mic, the perfect format, or else you’re doomed to fail? 🚨 Spoiler alert: You don’t need to follow every so-called “best practice” to create a successful podcast. In this episode of As It Relates to Podcasting , I break down the myths and “shoulds” that podcasters feel pressured to follow. I also share why chasing perfection can actually hold you back, why your why matters more than fancy gear, and how to embrace the creative journey of podcasting—without comparison or overcomplication. If you’ve ever felt stuck in analysis paralysis, this episode is your permission slip to simplify, start where you are, and just create . 🔑 Key Themes & Takeaways: 🎙️ Ditch the “Shoulds” → You don’t need video, a fancy camera, or expensive equipment to be successful. Start with what you have. 🔥 Your Why is Your North Star → Without a strong purpose behind your podcast, it’s easy to burn out. Clarity on your mission fuels consistency. ⚡ Creativity Over Perfection → Podcasting is a creative process! Don’t let rules and industry expectations kill your originality. 📢 Growth Comes from Doing → Big-name podcasters didn’t start at the top. They showed up consistently and refined their craft over time. 💡 Level Up at Your Own Pace → Upgrading your production quality happens when it makes sense for you —not because someone on the internet said you should. 🚀 Stop Comparing Your Beginning to Someone’s 5000th Episode → Focus on your own journey, not someone else's highlight reel. Learn about: 00:00 Introduction: Rethinking Podcasting Rules 01:22 Challenging the 'Shoulds' in Podcasting 02:33 The Importance of a Strong 'Why' 03:24 Creating Content You Enjoy 05:26 Starting Small and Being Consistent 06:33 Embracing the Creative Process 08:08 Final Thoughts and Encouragement JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
How Podcast Ads Actually Work: Why Listeners Buy (or Ignore) Sponsored Products 18:58

hace 9 weeks18:58

18:58

Ever wonder why some podcast ads make people buy instantly while others get skipped? If you’re a podcaster looking to monetize, understanding what makes an ad effective is essential to converting listeners into customers. In this episode of As It Relates to Podcasting , Simona Costantini and Emily dive deep into the psychology behind podcast ads, discussing what makes listeners trust (or completely ignore) sponsored products. They break down real-life examples, ad placement strategies, and the secret to making host-read ads feel authentic (not like a cash grab). Whether you're a podcaster looking for sponsorships or a listener curious about how ads influence behavior, this roundtable discussion will give you a fresh perspective on the power of podcast advertising. 🔑 Key Themes & Takeaways: 🛍️ What Actually Makes People Buy? → It’s not just about the product—listener trust and relatability play a huge role in conversions. 🎙️ The Power of Host-Read Ads → Ads that sound like a natural conversation always outperform scripted, corporate-sounding promotions. 🚀 Where You Place Ads Matters → Mid-roll ads perform better than pre-rolls. Front-loading ads can lead to mass skipping, meaning fewer conversions. 📢 Authenticity = Sales → Listeners can tell when a host genuinely uses and loves a product versus when they’re just reading a script. 💡 Why Repetition is Key → People rarely buy on the first listen. Learn how to structure ad reads so they stick in your audience’s mind. 🔄 The Merch Factor → Why some podcast listeners buy everything a host sells—from merch to digital products. 👀 Why Some Big Podcasters Struggle to Sell → Are massive audiences actually less engaged when it comes to purchasing decisions? 📊 Real Examples of Podcast Ads That Work → Emily shares the products she’s actually bought from podcasts—and why they convinced her. Learn about: 00:00 Introduction 01:12 Why Some Listeners Buy & Others Ignore Ads 03:45 The Power of Host-Read Ads vs. Generic Spots 06:08 How to Structure Ads for Higher Conversions 08:22 The Impact of Merch & Community-Driven Sales 10:41 Big Podcasters vs. Smaller, More Engaged Shows 12:05 Real-Life Examples of Podcast Ads That Work 14:20 The #1 Rule for Selling Through a Podcast 16:50 Final Thoughts & Podcast Growth Strategies JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
10 Toxic Podcasting Habits You NEED to Break Up With in 2025 14:27

hace 10 weeks14:27

14:27

As a podcaster, are you unknowingly holding your show back? If you want to grow your audience, increase engagement, and finally build the podcast you love in 2025, it’s time to break up with these 10 toxic habits that might be sabotaging your success. In this episode of As It Relates to Podcasting , Simona Costantini, founder of VOLT Productions, walks you through the 10 podcasting mistakes that are keeping you stuck —and how to ditch them for good. From perfectionism to lazy promotion , she shares real talk, strategic fixes, and the mindset shifts you need to make 2025 your year of podcasting success. Simona breaks down the most common podcasting habits that stunt growth , how to fix them, and why consistency and confidence will always outweigh perfection. Whether you’re just starting or a seasoned podcaster, this episode will challenge you to step up, take action, and finally start seeing real results. 🔑 Key Themes & Takeaways: 🚫 Ditching the Perfection Trap: Perfectionism leads to procrastination. Your podcast doesn’t need to be flawless—it needs to be consistent and valuable to your audience. 🎙️ Boring Titles Are Killing Your Clicks: If your episode title isn’t making people stop and listen, it’s time for a rebrand! Learn how to craft scroll-stopping, curiosity-driven podcast titles. 📹 Ignoring Video is No Longer an Option: YouTube is a podcasting platform now—whether you like it or not. Simona shares simple ways to start incorporating video without overcomplicating things. 📢 Manifesting vs. Marketing: Positive vibes are great, but strategy wins every time. Learn how to actively promote your episodes using SEO, social media, and repurposing techniques. 💡 Solo Episodes = Brand Authority: If your podcast is all guest interviews, where is your voice? Simona explains why solo episodes are essential for building credibility and audience connection. 🚀 Stop Playing Small: The biggest mistake podcasters make? Not going after what they truly want. It’s time to pitch yourself, ask for sponsors, and treat your podcast like the business it is. Learn about: 00:00 Introduction 00:50 Breaking Up with Perfectionism 03:31 Crafting Engaging Titles 04:15 Embracing Video Content 05:35 Manifesting vs. Marketing 06:37 Solo Episodes for Authority 07:57 Effective Podcast Promotion 09:12 Treating Your Podcast as a Business 09:39 Simplifying Your Process 10:23 Outsourcing and AI Tools 11:24 Stop Playing Small 12:34 Conclusion: Take Action Now JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
2025 Video Content Strategy - Must Watch for Podcasters and YouTubers 10:17

hace 11 weeks10:17

10:17

As a podcaster or YouTuber, have you planned your strategy to grow your audience, boost engagement, and monetize your content in 2025? If not, you're in the right place. Here are five transformative strategies that you simply can't afford to ignore! In this episode of As It Relates to Podcasting , Simona, founder of Volt Productions, shares the five essential strategies for maximizing video content in 2025. With podcasting shifting towards video-first content, Simona dives deep into how creators can grow their audience, increase engagement, and monetize effectively. Simona discusses the importance of incorporating video into podcasting, balancing short and long-form content, optimizing for SEO, and staying ahead of trends. She also shares her personal insights on how video enhances credibility and discoverability. 🔑 Key Themes & Takeaways: 🎥 Video-First Podcasting: Simona emphasizes the shift from audio-only to video-first strategies and how leveraging video content increases trust, engagement, and discoverability. ⏳ Short vs. Long-Form Content: While short-form content grabs attention quickly, long-form videos build deeper audience relationships and improve watch time. Simona shares how to balance both for maximum impact. 🔍 SEO Optimization for Discoverability: Using the right keywords, titles, descriptions, and thumbnails is crucial for getting discovered. Simona explains the best SEO practices for video content. 📢 Content Strategy & Repurposing: Creating great content isn’t enough—it needs to be strategically distributed across platforms. Simona breaks down how to effectively repurpose long-form videos into shorts, reels, and TikToks. 🚀 Staying Ahead of Trends & Experimentation: Success in content creation comes from innovation and adaptation. Simona encourages creators to test new formats, experiment with different video styles, and stay informed about platform updates. Learn about: 00:00 Introduction: 5 Key Strategies for 2025 01:24 The Power of Video First 03:25 Mastering Short and Long Form Content 05:36 Crafting a Winning Content Strategy 07:44 Staying Ahead of Trends and Experimenting 09:27 Conclusion and Final Thoughts JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
Why Your Podcast Isn’t Growing—And 10 Ways You Can Fix It 16:00

hace 12 weeks16:00

16:00

Is your podcast set up for success? If you’re wondering why your show isn’t growing the way you want—or if you’re unsure how to improve—it’s time for a podcast audit. In this episode of As It Relates to Podcasting , I break down exactly how to audit your podcast to ensure your branding, content, and strategy align with your goals and audience. If you're ready to audit, refine, and elevate your podcast, this episode will give you the exact roadmap to start seeing results. Tune in now and start making changes that count! Learn about: 00:00 Introduction: The Importance of Growing Your Podcast 01:24 Setting Clear Podcast Goals 02:11 Reviewing and Aligning Your Branding 03:58 Structuring Engaging Content 06:12 Optimizing Intros and Outros 07:09 Ensuring High Audio Quality 07:58 Consistency in Posting Schedule 09:56 Repurposing Content for Growth 10:42 Engaging with Your Audience 12:02 SEO and Distribution Strategies 13:01 Analyzing Analytics for Improvement 14:10 Action Plan and Conclusion JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
Top Podcasting Trends for 2025: How to Stay Ahead of the Game 18:06

hace 14 weeks18:06

18:06

The podcasting landscape is evolving faster than ever, and staying ahead of the curve is key to growing your show. Whether you're an established podcaster or just starting, understanding the latest trends and strategies can set you up for success in 2025. In this episode, I take a deep dive into emerging podcast trends, including the rise of video-first podcasting, the power of micro-content, and how AI is shaping the future of production. We’ll also explore actionable strategies for monetization, audience building, and the importance of staying authentic in a world of over-production. Key topics include: The shift toward video-first podcasting and how to leverage platforms like YouTube for growth. Why repurposing your podcast into micro-content can skyrocket brand awareness. Balancing AI tools with the irreplaceable human touch in podcast production. Creative monetization strategies to maximize your podcast's earning potential. How authenticity continues to be the cornerstone of listener engagement. If you’re ready to take your podcast to new heights in 2025, this episode is packed with insights and strategies to help you stand out in a competitive landscape. Tune in and let’s make 2025 your year of podcasting success! Learn about: 00:00 Introduction to 2025 Podcasting Trends 01:16 Video-First Podcasting 04:05 Creating Micro Content 07:11 Solo Episodes and Authenticity 11:32 AI in Podcasting 13:32 Monetization and Brand Partnerships 16:36 Encouragement for New Podcasters 17:04 Conclusion and Membership Invitation JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
Podcast Planning Secrets: How to Make 2025 Your Year of Growth and Success 51:06

hace 15 weeks51:06

51:06

Goal-setting may not be the most glamorous aspect of podcasting, but it’s absolutely crucial. Just like any successful venture, your podcast needs a solid foundation and a well-defined roadmap to guide you toward your aspirations. In this episode, we dive into a behind-the-scenes look at a goal-setting call within the Podcast Success Vault membership. I share a glimpse into a planning session I lead, where members discuss their podcasting goals for 2025, share their aspirations, and outline actionable steps to achieve them. Key topics include the importance of setting podcast goals, strategies for monetization, building an audience, and the value of consistent content creation. Members also share their personal struggles and triumphs, providing a holistic view of the podcasting journey. This episode is a must-listen for all podcasters looking to make an impact and grow their shows in 2025. Learn about: 00:00 Introduction to Podcast Goal Setting 00:59 Membership Sneak Peek 03:28 Goal Planning for 2025 05:26 Monetization Strategies 07:50 Defining Success and Vision 16:24 Engaging Your Audience 20:16 Personal Reflections and Future Plans 29:40 Integrating Mailbag Questions 31:02 Launching a Professional Speaking Career 32:44 Strategies for Podcast Growth 33:11 Solo Episodes vs. Guest Episodes 33:51 Relaunching and Consistency 34:57 Monetizing Your Podcast 35:57 Building an Audience and Credibility 49:44 Wrapping Up and Future Plans JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Podcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Growth Lab: https://voltproductions.co/black-friday-podcast-kits337420 Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
Why Your Lack of Podcast Management Systems Will Tank Your Podcast 14:18

hace 18 weeks14:18

14:18

Imagine having every tool you need to manage your podcast right at your fingertips. Sounds ideal, right? That's exactly what we’re crafting with NorthFlow, and today, I'm thrilled to take you behind the scenes of this game-changing project. In this episode of As It Relates to Podcasting, I’m introducing you to NorthFlow, an innovative podcast project management system designed to streamline podcast production and elevate efficiency. Joined by Taly, another one of NorthFlow’s founders, we discuss the importance of organization, time-saving automations, and effective collaboration features offered by NorthFlow. Ideal for podcasters and agencies, Northflow promises to enhance productivity and empower growth. Tune in to hear the detailed breakdown and book a demo to experience Northflow firsthand. Learn about: 00:00 Introduction to NorthFlow 01:16 Behind the Scenes with NorthFlow 02:02 Importance of Podcast Management Systems 02:46 Key Features of NorthFlow 06:43 Collaboration and Flexibility 08:56 Empowering Growth with NorthFlow 12:34 Conclusion and Call to Action BOOK A DEMO: https://calendly.com/northflow/40-minutes-industry-influencers?month=2024-12 FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Podcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Growth Lab: https://voltproductions.co/black-friday-podcast-kits337420 Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
Is YouTube the Secret to Growing Your Podcast? How to Start and Make a Video Podcast in 2024 13:59

hace 19 weeks13:59

13:59

Is YouTube the missing key to your podcast’s success? In today's digital landscape, YouTube has rapidly risen to be one of the foremost platforms for podcast discovery. If you're not yet leveraging YouTube for your podcast, you might be missing out on a massive opportunity to grow your audience and monetize your show. This episode explores why YouTube is a must for podcasters, how to create engaging videos, and the tools and strategies to make it happen. Learn why YouTube is essential for podcasters, from improving discoverability and visual engagement to boosting monetization opportunities and leveraging viral content. Get practical tips on creating engaging video content, choosing the right equipment, simplifying your setup, and effective editing techniques. Additionally, explore strategies to repurpose your content for broader reach, such as using clips, quotes, and incorporating SEO tactics. Tune in to discover how consistency and smart content creation can transform your podcast's impact. Learn about: 00:00 Introduction: Why YouTube is Essential for Podcasters 01:08 Four Key Benefits of Using YouTube for Podcasts 04:13 Setting Up Your Video Podcast 06:45 Simplifying Your Recording Process 08:23 Editing Tips for Maximum Engagement 09:39 Optimizing Your YouTube Presence 10:39 Repurposing Content for Greater Reach 11:49 Final Thoughts and Join Our Membership! FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Podcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Discord Community: https://discord.gg/2cdzVg7Y MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Growth Lab: https://voltproductions.co/black-friday-podcast-kits337420 Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast…

As It Relates to Podcasting with Simona Costantini

1
Preparing Your Podcast for the Holidays: Tips for Staying Consistent and Listeners Engaged 13:10

hace 20 weeks13:10