What Turns Audience Members Into Season Subscribers? With David Nutt

Arts Management and Technology Laboratory

In this episode, Victoria Sprowls interviews David Nutt, who has worked at the Los Angeles Philharmonic and Chicago Symphony Orchestra before landing in his current position as the Director of Sales and Advertising at the Lyric Opera of Chicago. Conversations touch on the effect of the pandemic on ticket sales and marketing for operas and symphonies, utilizing social media as a marketing tool, and the impact the community the organization is located in has on the organization.