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Contextual vs Behavioral Targeting - Pan Katsukis (Remerge)
Manage episode 430194232 series 3587809
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This week we’re rebroadcasting a Growth Masterminds podcast episode with Pan Katsukis, Remerge’s founder and CEO, who talks about contextual targeting – where it works, where it's strong, and where it is weak. Learn the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual targets can use up to 100 parameters to get even better than behavioral targeting.
Pan's expertise lies in the display advertising market, in particular the field of mobile advertising and programmatic buying. He is well experienced in building technologies, working closely with developers, and fostering company culture during periods of rapid growth.
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