Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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S03E11: Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru PART 1
M4A•Episodio en casa
Manage episode 363711088 series 2508328
Contenido proporcionado por Echocast Radio. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Echocast Radio o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode we’re in conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru, acclaimed marketing professionals. Both have been in the industry for decades and share their experience and knowledge with us.
This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the last couple of years of including psychology in advertising and marketing, in particular behavioural sciences; the importance of making sure you’re campaign is aligned with your target market and it’s not just you and your team who loves the idea; knowing how to interpret data being key to insightful campaigns; and of course we chat about the brands and stars who influenced The Doc and The Guru.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid.. Nfluential Influencer Marketing Strategists
…
continue reading
This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the last couple of years of including psychology in advertising and marketing, in particular behavioural sciences; the importance of making sure you’re campaign is aligned with your target market and it’s not just you and your team who loves the idea; knowing how to interpret data being key to insightful campaigns; and of course we chat about the brands and stars who influenced The Doc and The Guru.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid.. Nfluential Influencer Marketing Strategists
110 episodios
M4A•Episodio en casa
Manage episode 363711088 series 2508328
Contenido proporcionado por Echocast Radio. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Echocast Radio o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode we’re in conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru, acclaimed marketing professionals. Both have been in the industry for decades and share their experience and knowledge with us.
This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the last couple of years of including psychology in advertising and marketing, in particular behavioural sciences; the importance of making sure you’re campaign is aligned with your target market and it’s not just you and your team who loves the idea; knowing how to interpret data being key to insightful campaigns; and of course we chat about the brands and stars who influenced The Doc and The Guru.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid.. Nfluential Influencer Marketing Strategists
…
continue reading
This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the last couple of years of including psychology in advertising and marketing, in particular behavioural sciences; the importance of making sure you’re campaign is aligned with your target market and it’s not just you and your team who loves the idea; knowing how to interpret data being key to insightful campaigns; and of course we chat about the brands and stars who influenced The Doc and The Guru.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid.. Nfluential Influencer Marketing Strategists
110 episodios
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