Episode 29: Ryan Moore

Animalators

Ryan Moore is a creative director at Gretel based in New York City. During our conversation we talked about how Gretel handles pitches, the process of boiling down a brand and how to anticipate the evolution of brands.

Links:

Website- http://gretelny.com

IFC Case Study- http://gretelny.com/work/ifc/

Viceland- http://gretelny.com/work/viceland/

Highlights:

-Creative directing at Gretel

-The company is 11 years old

-Viceland Project

-Try to boil things down to the ethos of the brand

-Working from both sides to the middle

-Bringing in the whole team on

-Two ways of getting work: pitch vs. direct to work

-Boiling something down to a core metaphor

-IFC Case study

-Every brand evolves

-We never pitch things we don’t believe in

-Simplicity

-Editing or reducing is basically my job

-The only way to know the line is to cross it

-Managing teams

-Learning how to listen…to your client..to the studio

-Showing your work to non-designers

-Brand changes

-Teaching

-Moving graphic design

-Learning how to let go

-Dream Client: A public utility

-Favorite Animated Movie: Ratatouille

-What does your family think you do: Grandma once said: He works at the internet

-Animalator: An owl. Why? Because owls stay up late. They’re quietly observant. And they’re silent killers.