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Marketing Gleeking Genius Joe Earley

47:40
 
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Manage episode 435485482 series 3410834
Contenido proporcionado por iHeartPodcasts. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente iHeartPodcasts o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Get ready for some delish insider scoop thanks to the executive who helped market "Glee" into a massive hit!

Jenna and Kevin welcome Joe Earley, the President of Direct-to-Consumer for Disney Entertainment, but back in the day, he was a FOX marketing executive tasked with bringing awareness to a little show about a high school Glee club, and boy, did he ever!

Get behind-the-scenes stories on Glee's marketing strategy, including how the 'L' on the forehead campaign was born, how they identified their target audience and went after them, the choice of colors used and why, the concerns higher-up execs had about the new series, and the reaction the show got at a special screening during pilot season! It's a fascinating insider look you don't want to miss!

See omnystudio.com/listener for privacy information.

  continue reading

Capíttulos

1. Marketing Gleeking Genius Joe Earley (00:00:00)

2. Marker 01 (00:14:46)

3. Marker 02 (00:20:09)

4. Marker 03 (00:33:23)

204 episodios

Artwork
iconCompartir
 
Manage episode 435485482 series 3410834
Contenido proporcionado por iHeartPodcasts. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente iHeartPodcasts o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Get ready for some delish insider scoop thanks to the executive who helped market "Glee" into a massive hit!

Jenna and Kevin welcome Joe Earley, the President of Direct-to-Consumer for Disney Entertainment, but back in the day, he was a FOX marketing executive tasked with bringing awareness to a little show about a high school Glee club, and boy, did he ever!

Get behind-the-scenes stories on Glee's marketing strategy, including how the 'L' on the forehead campaign was born, how they identified their target audience and went after them, the choice of colors used and why, the concerns higher-up execs had about the new series, and the reaction the show got at a special screening during pilot season! It's a fascinating insider look you don't want to miss!

See omnystudio.com/listener for privacy information.

  continue reading

Capíttulos

1. Marketing Gleeking Genius Joe Earley (00:00:00)

2. Marker 01 (00:14:46)

3. Marker 02 (00:20:09)

4. Marker 03 (00:33:23)

204 episodios

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